Mobile Gaming in USA, UK and Germany

Thanks to Newzoo and Distimo research. 

Below you can find the graphs that give you key insigths into the mobile gaming in the US, the UK, and Germany.
Mobile Gaming | USA | 2012
 
  • Share of paying players has grown 35% to 37 million Americans
  • iOS takes 54% of the revenues from mobile games, iOS games gross 5 times more and Android games in the US
  • The majority of money is spent in-game: 91% of revenues for both iOS and Android
  • 68% of Americans plays games on a smartphone, of which 19 million (28%) plays on an iPhone
  • iPad dominates the tablet space and is used to play games on by 60% of tablet users
Mobile Gaming | UK | 2012
  • Share of paying players has grown 24% to 9.2 million Brits
  • iOS takes 61% of the revenues from mobile games, iOS games gross 16 times more and Android games in the US
  • The majority of money is spent in-game: 91% of revenues for Android and 85% for iOS
  • 75% of Brits plays games on a smartphone, of which 4.9 million (27%) plays on an iPhone
  • iPad dominates the tablet space and is used to play games on by 71% of tablet users
Mobile Gaming | Germany | 2012
  • Share of paying players has grown 29% to 7.8 million Germans
  • iOS takes 61% of the revenues from mobile games, iOS games gross 8 times more and Android games in the US
  • The majority of money is spent in-game: 73% of revenues for Android and 78% for iOS
  • 69% of Germans plays games on a smartphone, of which 4.1 million (25%) plays on an iPhone
  • iPad dominates the tablet space and is used to play games on by 64% of tablet users

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