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While the 2011 Superbowl campaign runs in The Netherlands these days (with the little Darth Vader trying to use ‘the force’ on several stuff and eventually things he can turn on and off the lights of his dads car – see the video below)… In the US Volkswagen just released this teaser video of ‘more to come’ … it’s the Star Wars tune barked by dogs… They really have too much budget over there… Why not make a really cool, bold and bodacious game???!!!
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Chevrolet understands how to claim a certain context! They have outsmarted competition by providing an app that Superbowl fans can use while watching the games with friends in their homes (or the stadium for all I care). People can play mini-games (quiz questions about teams and polls from the past), watch commercials and win prizes of all participating brands like Motorola and Bridgestone.
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People + Too Much Free-time and Curiosity = Incredible…
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Read their full article here: http://mashable.com/2012/01/09/kinect-windows-february/
>By Morton Geertsen.
Last week, GameSpot posted this article called How Video Games Are Improving the FBI. It’s a well-written pierce of information, providing readers with an entertaining and insightful example of how serious games can play a central role in passing on skills and “close to real life” experiences to the staff of the organization. In this case it is The Federal Bureau of Investment – or shorter: FBI – whose game trainer Randy Pargman reveals how though in-game training agents come to understand tactical arrest planning and crime scene investigation. Maybe this example looks more like a simulation than an actual game, but still it’s very cool that the FBI sees the potential of using serious games and game-mechanics on Xbox to educate their trainees!
Like out of a Matrix film, the digital world makes it possible to instantly and dynamically change the physical environments, taking the recruits from one city to another. Also the game makes it able to present to the recruits a far more interesting tactical environment, as digital worlds are more easily and cheaply builds than real worlds. For that reason, FBI often hears people tell them that the environments we presented them were more interesting and challenging than anything we could ever physically build.
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I plan on making something like this with just footage of computer – and video games. Would be cool no?
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My dad used to say: you already have ‘no’ and you might get a ‘yes’ if you just ask… This is so true. The funny thing about our behavior in games is that in games we are actually open to fail where as in real-life we are afraid to make mistakes and fail, because of fear of being laughed at, yelled at or even getting fired. I see this a lot in change-management projects where we use games as a tool to train staff and get them used to the ‘desired situation’. When we ask people on their jobs to do things differently, in 90% of all cases you will have people saying: “But I am used to doing it like this, or we tried it but it didn’t work or I use the new method, but the old one really worked better.” We always use the same ways to get to our goal where as in games people find out the best way to achieve their goal through trial and error. And also, once we ‘master’ the game we invent ‘challenges’ for ourselves to push the boundary, like fighting with one arm, or running through a level without killing anyone or… well…
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