It's been two years!

>It’s been a while since I wrote a full article myself, but here we go again! – I am trying to do this every morning now starting today (although it is hard to find inspiration sometimes).

The past two years have been great. I wrote my first posting just a little over two years ago preparing myself for writing my book ‘Laat met je merk spelen’ which we have almost finished translating into English. The English summary is available at www.brandnewplayground.com

18 months ago I started my own company called BrandNewGame and since then I have been working on great projects for ABN Amro Bank (confidential), Air Cargo Netherlands, Dutch Customs, Schiphol Airport, The Port of Amsterdam and Holland Casino (confidential). All great projects where games were used to influence behavior in all sorts of ways. This is one of the reasons I wasn’t able to write so much from time to time, but I am still very happy and very proud of the thousands of unique visitors that visit my weblog each year – I thank you for that!

If you have any comments or ideas for this blog, please share them by email, Twitter (@BartHufen) or on my group on Linkedin called BrandNewGame. Twitter probably works best as I get a lot of spam theses days by email.

Now, let’s have a look at the Top 10 games of today (thanks to http://www.vgchartz.com)!

I must say I am still happily surprised that games like Wii Sports Resort, Wii Sports and even Zumba Fitness (10th place) are still selling well! This means women (mostly) are still using the Wii actively to do their workout at home in front of the TV, instead of going to the gym! I hear this a lot from friends around me.
Exercising for fitness by means of motion controlled games is something I describe in chapter 3 of my book. Here I show all sorts of cases how games can be used as a marketing tool, for instance to keep your staff healthy doing exercises! It was great to see that at Holland Casino, they stimulate staff to use the Wii at all their casino’s to keep their staff in a good healthy state. Check these pictures of Holland Casino Headquarters…

As you can see it’s not just women playing Wii Sports…

And this is me in an office with ‘my Deal-or-no-Deal-ladies’…

I will try to post some more in-depth articles soon, but hope you appreciate my efforts! 😉

Play "Snake" While Watching A Youtube Video!

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This is an incredible funny ‘easter egg’ (= a hidden secret) on Youtube! – You can play Snake there!

Check out the video this guy is at and try it yourself!

Nissan uses game (Grand Turismo) to find talent for their Raceteam!

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Maybe you are one of the 90.000 Gran Turismo 5 players that participated in the online cup facilitated by PlayStation and Nissan? If not, you missed a chance of a lifetime if you like cars, tarmac and speed… Nissan introduced their 370Z in GT5 and challenged all players to participate in their cup on a specially designed circuit within the game with the ultimate prize: driving for the Nissan team in the 24 hours of Dubai!

Two young lads (Thomas and Edwin) won the Dutch challenge on the Roosendaal circuit last week and will therefore take part in the European final on Silverstone! How is that for turning virtual experience into real-life action!?

I think Nissan does a great job to promote their brand amongst 90.000 young and eager car lovers and will definitely benefit from this excellent brand promotion!

There were six regions in total, amongst them were: Germany & Austria, France & Switzerland, Great Britain & Ireland, Spain & Portugal and Italy & The Netherlands. Each territory supplies two contestants so a dozen in total (which is 12 people in Holland 😉 will drive the ultimate drive on Silverstone in June!

PlayStation network back online…

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RESTORATION OF PLAYSTATIONÂŽNETWORK AND QRIOCITY SERVICES BEGINS
Increased Security Measures Implemented Before Service Restoration;
Consumer Data Protection a Full-Time, Company-Wide Commitment



Tokyo, May 15, 2011 â€“ Sony Corporation and Sony Computer Entertainment (SCE) announced that Sony Network Entertainment International (SNEI, the company) will today begin a phased restoration by region of PlayStationÂŽNetwork and Qriocity Services.  The phased restoration will be on a country by country basis beginning in the Americas, Europe, Australia, New Zealand, and Middle East. The first phase of restored services for these countries and regions will include:

¡         Sign-in for PlayStationÂŽNetwork and Qriocity services, including the resetting of passwords
¡         Restoration of online game-play across PS3 and PSP
¡         Playback rental video content, if within rental period, of PlayStation Network Video Delivery Service on PS3, PSP and MediaGo
¡         Music Unlimited powered by Qriocity, for current subscribers, on PS3 and PC
¡         Access to 3rd party services such as Netflix, Hulu, Vudu and MLB.tv
¡         â€˜Friends’ category on PS3, including Friends List, Chat Functionality, Trophy Comparison, etc
¡         PlayStation Home

Increased Security Measures
As the result of a criminal cyber attack on the company’s data-center located in San Diego, California, U.S.A., SNEI shut down the PlayStation Network and Qriocity services on April 20, in order for the company to undergo an investigation and make enhancements to the overall security of the network infrastructure.   Working closely with several respected outside security firms, the company has implemented new and additional security measures that strengthen safeguards against unauthorized activity, and provide consumers with greater protection of their personal information.
The company has made considerable enhancements to the data security, including updating and adding advanced security technologies, additional software monitoring and penetration and vulnerability testing, and increased levels of encryption and additional firewalls.  The company also added a variety of other measures to the network infrastructure including an early-warning system for unusual activity patterns that could signal an attempt to compromise the network.

“I’d like to send my sincere regret for the inconvenience this incident has caused you, and want to thank you all for the kind patience you’ve shown as we worked through the restoration process,” said Kazuo Hirai, Executive Deputy President, Sony Corporation.  “I can’t thank you enough for your patience and support during this time. We know even the most loyal customers have been frustrated by this process and are anxious to use their Sony products and services again. We are taking aggressive action at all levels to address the concerns that were raised by this incident, and are making consumer data protection a full-time, company wide commitment.”

“During the past 18 months, we’ve seen a dramatic rise in the volume of cyber attacks, their sophistication and their impact on businesses. Thwarting cyber-crime requires an evolutionary approach to security that is well integrated, reduces risk exposure and improves efficiencies,” said Francis deSouza, Senior Vice President, Enterprise Security Group, Symantec. “Today’s cyber crime attacks are proving to be more covert, more targeted and better organized than those we’ve seen in years past. In working with Sony on the move of their data-center, it’s clear they’re implementing measures to reduce security risks moving forward.” 

As an additional measure, Fumiaki Sakai, president of Sony Global Solutions Inc. (SGS), has been appointed acting Chief Information Security Officer of SNEI.  In addition to his current role at SGS, Mr. Sakai, in his role at SNEI, will work to further reinforce overall information security across the company’s network infrastructure.  Mr. Sakai will lead the recruiting effort in finding a new and permanent CISO for SNEI.  As CISO, Mr. Sakai will report to Tim Schaaff, president, SNEI, as well as to Mr. Shinji Hasejima, CIO, Sony Corporation. 

 â€œWhile we understand the importance of getting our services back online, we did not rush to do so at the expense of extensively and aggressively testing our enhanced security measures. Our consumers’ safety remains our number one priority,” Hirai continued. â€œWe want to assure our customers that their personal information is being protected with some of the best security technologies available today, so that everyone can feel comfortable enjoying all that PlayStation Network and Qriocity services have to offer.” 

The restoration of the services across the Americas, Europe, Australia, New Zealand, and Middle East are beginning, and consumers will be able to enjoy some of the online functionality provided by both the PlayStation Network and Qriocity services.  Phased restoration in Japan and other Asian countries and regions will be announced in due course.  The company expects to have the services fully restored by the end of May 2011. 

The company will be offering customers a “Welcome Back” package of services and premium content to all registered PlayStation Network and Qriocity account services. The details of this program will be announced in each region shortly. 

For more information about the PlayStation Network and Qriocity services intrusion and restoration, please visit http://blog.us.playstation.com or http://blog.eu.playstation.com/

Tetris World Championship… Nerd Alert

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Ecstasy of Order: The Tetris Masters Full Trailer from Adam Cornelius on Vimeo.

Thanks Sven vd P. for alerting me on this item and thanks Adam Cornelius!

Magnum Icecream running game… FUN OR FAIL ?

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What do you think of this digital interactive concept.

Is it a game? Do you like it? Would you want to re-play it? Would you share it with friends?

Let me know!

Bart

More about Magnum Ice Cream can be found here: http://www.magnumicecream.com/

Exclusive McDonald's Farmville farm

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A great example of gamevertising: branded content within FarmVille.

Limited edition items, gainable in only one day!

A nice promotion for McDonalds last year.

Portal 2 E3 2010 Teaser Trailer [HD]

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A very promising new game: Portal 2, check out the trailer.
This is the official website: http://www.thinkwithportals.com/
There’s also a great review by Gamespot here, which really explains the game in a very funny way. Better than I can explain the game in text… you should really check it out!

Budweiser "Poolball"

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This is a great example of a ‘visually adapted’ game in the sense that they used existing mechanics (Pool billiard), but use different (bigger) variables, the balls!

It is played in bars and facilitated by Budweiser. A great example of gamification to promote your brand and be remarkable! This could also be an excellent example for Amstel beer in The Netherlands!
Check out the video – it’s only 2 minutes of fun!

Is the iPad the next gaming platform?

>A special thanks to Distimo for their monthly research in the Mobile business! 


Gfk predicts that end of this year there will be 750.000 iPad’s in The Netherlands. I think there will be MUCH more tablets towards the end of this year. 

Here are some facts about the iPad and downloaded content… 
One year after launching the iPad, Apple will be confronted with its first serious competition as both BlackBerry and Google enter the emerging tablet market. Apple has already seized momentum and grown the App Store for iPad in the first year to 75,755 applications developed by 21,975 publishers. Daily downloads in the Top 100 Overall paid and free applications for iPad combined exceed 500,000, while the daily revenue in the Top 100 paid is approximately $400,000 excluding in-app purchases.