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Little Vader (By Volkswagen) and Eminem in the Crysler Superbowl commercial reached respectively 3.5 million and 2.5 million views online.
More information about the online success during the Superbowl can be found at: Adage.
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Little Vader (By Volkswagen) and Eminem in the Crysler Superbowl commercial reached respectively 3.5 million and 2.5 million views online.
More information about the online success during the Superbowl can be found at: Adage.
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That’s why I always say don’t F*!? with gamers!
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Coca-Cola does it again. Clearly a game-inspired commercial (World of Warcraft unmistakenly) after ‘Happy World’ (inspired by Grand Theft Auto – see previous post on this weblog).
If Coca-Cola wants to relate with gamers, why not develop a real cool and immersive game instead of those casual advergames they have been producing up to now? Call BrandNewGame and have them develop a game-concept for you!
Visit www.brandnewgame.nl
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>Finally after three months of updating my book it is currently being translated into English! Hooray!
The title will be: A Brand New Playground – Building Brands in the Digital Era
As I wanted to share the contents in an early stage please feel free to download and share the free summary (demo). You can find it HERE.
The main topic of the book is how games can be used to achieve marketing objectives in the digital era.
The first chapter basically describes the different platforms, genres and provides a historical overview of games throughout the past.
The second chapter describes the consumers that play games. Ten years ago it was merely kids and teenagers playing games, but the past five years we have seen that mothers and elderly are playing online games more and more.
The third chapter reveals a lot of cases that support objectives within the marketingmix, on product-, price-, place, personnel and promotional matters.
The fourth and final chapter reveals how games can be put to use within the field of Brand Management and Marketing on a theoretical level. I have developed three models that help agencies, organizations and brands to develop concepts that build bridges between them and the target audience.
Amongst them are the Branding Checklist, The Brand Play model and the CoCha-model (gotcha!).
Have fun reading it, share the pdf with friends and collegues and tweet your feedback to:
@BartHufen or #BrandNewPlayground
Please feel free to join my community on Linkedin called BrandNewGame
Bart
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Sony Computer Entertainment just confirmed that it is developing a new PlayStation Portable with touch-screen and 3G network capabilities.
The current name for the device is NGP (Next Generation Portable), but it will be likely to change towards the releasedate end of this year.
Check www.playstation.com/psmeeting2011 for some images of the product. Surprisingly, the design is fairly comparable to the current PlayStation Portable design, but it will have a lot of new functions and amazing technical specifications.
Amongst them are a 16 million color OLED multi touch screen, front and rear camera, dual analog sticks, build in GPS and three-axis compass.
>I am really honored to speak during Trendsfactory 2011 next to people like Stephen Fellinger (Spin Awards), Martijn Aslander (Lifehacking) and the crazy Cor Molenaar (Shopping 3.0) and many others.
I recommend all Dutch internet marketeers to subscribe to this event NOW as we will present the future of internet, social media and using games as a marketing tool. We will present the future of your marketingmix related to product, price, place (innovative distribution), people (training) and promotion (marketingcommunication).
To read more information about the event or to subscribe, check this link:
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‘A Brand New Playground’ will show you how games can be used as a marketing tool and how to build brands in the digital era. We are talking about the era in which people have transformed from passive consumers to participating players.