Verborgen geheim in boek 'Laat met je merk spelen'…

Omdat bij mijn weten nog niemand het heeft opgemerkt, ga ik nu – na drie jaar – een leuk geheim ontdekken uit mijn boek ‘Laat met je merk spelen’… klik op de video hieronder en zie het resultaat als je het boek bekijkt terwijl je de pagina’s van achter naar voren euh… tja hoe heet dat wat je dan doet…?

Posted in Laat met je merk spelen | No Comments »

Laat met je merk spelen te koop in Kluwer Shop! [Dutch only sorry]

>Vandaag een mooi artikel over Gamification in het Parool. Daarom even een doorverwijzing naar de verkooppunten waar mijn boek verkrijgbaar is.

Mijn boek ‘Laat met je merk spelen’ is te koop via Bol.com, Managementboek.nl en de Kluwer Webshop. Uiteraard ligt het ook bij Selexyz en de betere boekhandels.

De gratis samenvatting kun je HIER downloaden (rechtsboven op ‘demo’ klikken).

Posted in Bart Hufen, Laat met je merk spelen | No Comments »

Laat met je merk spelen is a X-Mas recommendation!

>

My book has been recommended as ‘an excellent read between X-Mas and New Years eve’.

All readers that email me a summary of their opinion of the book will get a free presentation or an hour of hack & slash adventure with me!

Order the book below:

www.Kluwer.nl  

Posted in Bart Hufen, Brand New Playground, Laat met je merk spelen | No Comments »

My book hits the TOP 10 Management books by Kluwer

>

I am happy to announce that my book has been chosen by Kluwer to be part of the TOP 10 Management Books in 2010.

Apart from that I can announce that the free English summary is almost finished and will be available for download from the 1st of January 2011. (1-1-11 😉

This is the link to the English part of the website for my book (A Brand New Playground).

The book will unveil the latest insights in digital consumer behaviour, provides an overview of the games industry in the past 30 years, provides about 30 case studies categorized in product-, price-, place-(innovative distribution and micro-transactions), personnel and promotion-related objectives and presents three models how games can be used in the field of brand management and marketing.

 I hope you will enjoy it!





Posted in Bart Hufen, Brand New Playground, Laat met je merk spelen | 2 Comments »

Bookreview Laat met je Merk spelen in Marketing Tribune (Dutch only – sorry)

>

Erg trots op deze recensie in Marketing Tribune!

Posted in Laat met je merk spelen | No Comments »

Presenting during Marketing RSLT Summer School [Dutch only – sorry]

>

I am presenting my vision on the new media landscape during the Marketing RSLT Summer school* and will reveal some new cases how you can use games as a marketing tool.

Feel free to subscribe before upcoming August 15th here – all my relations will get their second workshop for FREE!

Be sure to fill in ‘BrandNewGame / Bart Hufen’ in the ‘opmerkingen’ field at the bottom of the subscription form.

* Bloemendaal 25th of August 2010 – The Netherlands.

Posted in Bart Hufen, Brand New Playground, Events, Innovation, Laat met je merk spelen, Presentation | No Comments »

Free e-Book !

Cover - A Brand New Playground Book 3D

Feel free to download (for free) my book through www.brandnewplayground.com and let me know what you think!

Posted in Bart Hufen, Laat met je merk spelen | 2 Comments »

Marcom 2010 Presentation 'Laat met je merk spelen' [Dutch]

>

Posted in Laat met je merk spelen, Presentation | 1 Comment »

My presentation at Marcom10 – laat met je merk spelen! (A Brand New Playground)

>This is the presentation I held yesterday at Marcom 2010 where I revealed some of the essence of my book – check it out!

Posted in Brand New Playground, Events, Laat met je merk spelen, Presentation | 1 Comment »

New Book: A Brand New Playground – Searching for CASES!

>

Hi All!

I just finished the Dutch version of my book ‘Laat met je merk spelen‘ (A Brand New Playground) and would like to start with the international (English) version soon.
For this issue, I am looking for international cases of how games are being used as a marketing tool to achieve goals that are related to Product, Price, Personnel (staff), Place (virtual product distribution through games) or Promotion.

Please help me find them!

Think of global brands like Coca-Cola, McDonalds, Diesel, BMW, etc.

Much appreciated if you can send me links or full cases!

Send an email to barthufen@brandnewgame.nl (subject: Cases for Brand New Playground)

THANKS THANKS THANKS!

Posted in Bart Hufen, Brand New Playground, BrandNewGame, Laat met je merk spelen | 1 Comment »