55DSL & Need for Speed case example


Herewith something I was personally involved in 2 years ago. 55DSL – Diesel’s Little Brother, wanted to enhance the worldwide brand awareness and reinforce the young & coolness of the brand so we searched for a suitable party to team up with. EA’s Need for Speed seemed just the perfect franchise to mix with 55DSL. Young people like speed, cars and cool dudes & chicks.

55DSL dressed all the main characters in the game and apart from that all the cars could be plastered with 55DSL stickers. Check out the pictures below and if you would like more information, email me at barthufen@brandnewgame.nl

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