Budget-wise, one of the biggest projects I was involved in, in 2009. IJsfontein build two games that helped to increase insight and stimulated cooperation in the air cargo sector amongst 350 different companies! The project was initiated by Air Cargo Netherlands, Dutch Customs and Schiphol Airport. I am very grateful that I could be part of such a huge project!

How can we inform and convince 500 companies surrounding the Port of Amsterdam to start cooperating and transport their clients cargo in circles instead of lines from this day forward…?

Letting 3.000 bank employees experience your new brand values seems difficult. Teaching them to profile consumers quicker and helping them to pick the best product in specific situations as well? But by letting them play the game they managed quickly!

This game concept was purely aimed to increase store traffic to start with. However it has great potential to infuse consumers with brand messages, showing the new collection and building up a CRM database filled with client-specific purchase history!

I wrote a digital strategy for Unilever containing a gamification strategy and game concept for Yunomi (the platform for ‘socially active’ web-women). The strategy is being executed throughout 2012 and beyond…

This mini-game (or quiz) was developed for 100 marketeers to teach them to work more with consumer segments. It literally gave them a view in their consumers living room! It’s an ideal example of e-learning 3.0 ! 😉

How can you make ‘compliance’ a topic that engages all employees? By giving them the opportunity to grow from being an ‘average Joe’ into a SUPERHERO!

How can you train customer care employees in up-selling and cross-selling? By playing our game of course!

BelCompany asked us to develop a game concept to train staff in improving their clients shopping experience by making the sales conversations more personal, based on three person’s characteristics.

To support students in passing all their exams in their first year, we build a gamification concept that stimulated them to start interacting with the curriculum faster (within the first four weeks actually). This period appears to be critical to increase the chance they actually pass for all their exams. The school is based in the Netherlands (Nederland). I also give gamification workshops and inspiration sessions at Fontys hogescholen.

How do you teach 1200 customer service employees all details regarding mobile phone contracts in a period of just six weeks? Obviously by playing a game, already the fourth one in Ziggo’s case! This ‘customer journey game’ lets employees have 6 customer calls which may or may not lead to a connection. For more information […]

To train employees we developed a game concept for UWV: the smartest link. It was developed to help UWV employees to provide or cancel welfare based on scenarios. This concept has nog yet reached production stage but nevertheless we would like to share the concept. The idea is that the waiting room fills up with […]

The GamePlan for Perpetual Progress Turns Continuous Change Into a Competitive Advantage. Most organizations are molded over time into a static structure, focused just to operate. But the organization that can sustain the future are built on a dynamic fundament that supports continuous improvement. We help you to build that fundament. Markets change. Customers change. […]

Who is likely to disrupt your business? One of the key traits of game design is that we try to explain and experience dynamics in a very simpel (and often fun) way. The end-goal of any organization is making profit. Even the game for non-profit organizations is to maximize their income through revenues and a […]