How can you make ‘compliance’ a topic that engages all employees? By giving them the opportunity to grow from being an ‘average Joe’ into a SUPERHERO!

This game concept was purely aimed to increase store traffic to start with. However it has great potential to infuse consumers with brand messages, showing the new collection and building up a CRM database filled with client-specific purchase history!

To support students in passing all their exams in their first year, we build a gamification concept that stimulated them to start interacting with the curriculum faster (within the first four weeks actually). This period appears to be critical to increase the chance they actually pass for all their exams. The school is based in the Netherlands (Nederland). I also give gamification workshops and inspiration sessions at Fontys hogescholen.

I wrote a digital strategy for Unilever containing a gamification strategy and game concept for Yunomi (the platform for ‘socially active’ web-women). The strategy is being executed throughout 2012 and beyond…

Budget-wise, one of the biggest projects I was involved in, in 2009. IJsfontein build two games that helped to increase insight and stimulated cooperation in the air cargo sector amongst 350 different companies! The project was initiated by Air Cargo Netherlands, Dutch Customs and Schiphol Airport. I am very grateful that I could be part of such a huge project!

This mini-game (or quiz) was developed for 100 marketeers to teach them to work more with consumer segments. It literally gave them a view in their consumers living room! It’s an ideal example of e-learning 3.0 ! 😉

How can you train customer care employees in up-selling and cross-selling? By playing our game of course!

How do you teach 1200 customer service employees all details regarding mobile phone contracts in a period of just six weeks? Obviously by playing a game, already the fourth one in Ziggo’s case! This ‘customer journey game’ lets employees have 6 customer calls which may or may not lead to a connection. For more information […]

To train employees we developed a game concept for UWV in 2015: the smartest link. In 2014 we developed a gameconcept together with our partner Blinklane to help UWV employees to provide or cancel welfare based on scenarios. This concept has nog yet reached production stage but nevertheless we would like to share the concept. […]

BelCompany asked us to develop a game concept to train staff in improving their clients shopping experience by making the sales conversations more personal, based on three person’s characteristics.

How can we inform and convince 500 companies surrounding the Port of Amsterdam to start cooperating and transport their clients cargo in circles instead of lines from this day forward…?

Letting 3.000 bank employees experience your new brand values seems difficult. Teaching them to profile consumers quicker and helping them to pick the best product in specific situations as well? But by letting them play the game they managed quickly!