Brand New Game

Port of Amsterdam – Change Management

Client: Port of Amsterdam

Production Partner: IJsfontein ( – They had the lead in this project.

Objective(s): Introduce a new way way of working, increase insight in ‘chain-thinking’ and show the consequences of different ways of transporting the same sort and amount of cargo.

Tags: change management, serious game, logistic, cargo

Target audience: 300 companies surrounding the Port of Amsterdam, involved in the cargo industry as either a: shipper, forwarder, handler or maritime.

My role: Analyses of the problem, interviews with stake-holders, defining the essence of the logistic and communicational problems and proposing a serious game concept.

Timing: The game was launched in October 2011

Results: Over 1.000 people in the cargo branche played the game.

Play the game here: