Brand New Game

ABN Amro – Internal Branding

Client: ABN Amro Particulieren (Retail)

Production Partner: IJsfontein

Objective(s): Introduce the new brand values, a new way of working and the features of new products

Tags: internal branding, change management, serious game, finance

Target audience: district directors, bank managers, bank employees

Demo: Play a demo here (scroll down as soon as the window has opened)

Timing: The game was launched in March 2011