The History of In-Game Advertising | Gamer Limit

The History of In-Game Advertising | Gamer Limit

According to Steven Shepherd and

In-game advertising is now a large and integral part of our gaming, but, unbeknownst to some, it has some rather humble beginnings, culminating in an epic and interesting journey.

Using in-game advertising allows a developer to offset production costs, giving them the ability to take more risks and be more original, given a much higher budget. Considering the average production cost of a game is estimated to rise to a massive $20 million for a 7th-generation console, some see IGA as a necessity for ensuring we still see high quality, original titles in the future.

It stands to reason that, considering it is the fastest-growing media on the planet, IGA should be on the rise within video games. In fact, according to in-game advertising behemoth Massive Incorporated, the annual spend on this form of advertising will be worth $1.8 billion by 2010.

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