> A Stunning 250.000 people visited the Doritos UK website in 2009. The goal for consumers (within the game) was to find out the new name for a Doritos flavor.

Check out this video to learn more about the ‘investigator-game’ that Upset Media developed for Doritos.

Doritos iD3 CASE STUDY from Doritos iD3 on Vimeo.

The results:

 Nearly 1/4 million visitors to doritos.co.uk (already ahead of target)
– 25% visitors logging on via Facebook Connect
– Hundreds of tweets and Twitter hotspot 27th July
– Blog mentions – over 200 (ref: Google Blog Search)
– Almost 58,000 Facebook fans
– Average dwell time reaching almost 8 minutes (ref: Google Analytics)
– Over 56,000 views of the trailer from 141 countries (ref: Go Viral)
– Sales figures for Doritos at +23% (Source: Nielsen)