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A new service by Google – soon available for publishers of books, blogs and other digital text-content. Google only asks for 10% of the revenues/profit, which is less than Apple that claims 30% of the revenues/profit. Amazing that publishers seem unable to launch a business-model themselves… collaboration is the key-word in the digital era. Start connecting and create a bigger pie so all parties benefit from growth when maintaining an equal piece of the market-pie instead of competing and trying to gain market share… Maybe they should start reading the Blue Ocean Strategy?