Fiat uses game mechanics to reduce CO2 emission

>Did you see the Fiat Ecodrive system?

It’s real cool!

Check the video to see how it works!

There is even a ‘EcoVille’ (comparable to Farmville in a way 😉 where the top 500 eco-friendly drivers are listed! You can compare your results to friends, your country and even the world!

This is a FANTASTIC example how we can all try to save our planet using playful solutions!

Long live the Gamification of Society!

More examples are featured in my book ‘A Brand New Playground’.

You can download the free summary HERE

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