When I did my interviews with gamers in 2010 one of the far most heard answers on my question why they played games was: “Because it makes you do things you can’t do in real-life, like being Bat-Man or Flying…”

This video shows you how we as people are pushing the envelope in real-life to explore what we weren’t able to do in real-life that was described in the old books and movies (like flying). If Red Bull is the challenge – These guys are Red Bulls matadors in a good way…

It also shows you that the challenge of just flying seems not difficult enough, so we add extra rules to make it more interesting (a bigger ‘mental’ reward).

Way to fly Red Bull…