Just a small – homemade – video of the Gamification Workshop I did with 4Pio in Istanbul – Turkey! We plan to organize another workshop in February 2013 in Istanbul so subscribe now if you want to be there too!

During the two day workshop, we address the following subjects:

DAY 1

1. Game mechanics: what makes a game fun and addictive?
2. How can we use games as a marketing tool?
3. What is gamification and how can you use it for serious business?
4. Case: Workshop!
5. Evaluation of Day 1 and first round of scores on the workshop case

DAY 2

1. Recap of Day 1
2. Play the Card game that Playgen developed
3. Workshop: Improve the case concepts
4. Scores round 2
5. The Cocha-model: content is kind, but context determines relevance & impact
6. Workshop: Improve the case concepts
7. Final round of scoring on the case concepts!

All attendants receive a free – printed – copy of the most recent version of my book ‘A Brand New Playground‘.

Register NOW for the next workshop in Istanbul via www.4pio.com