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    Sorcery – 'Making of' part 3: Sound

    BrandNewGame
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    Handicapped son says he wants to do the triathlon…

    BrandNewGame

    Don’t watch this if you can’t let your tears roll openly 😉 It’s a FANTASTIC story about willpower. A father undertakes the adventure with his son to do the triathlon. A really amazing story to start the week with! I know it’s not game-related on first look, but in the end it’s about purpose, meaning […]

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    Facebook's days are OVER!

    >Of course Facebook’s days aren’t over…yet… but I do think they should watch out that they don’t become a victim of their own success. An often made mistake is that brands extend their activities and innovations so widely that they estrange from their core values and core business, like Google does with Google+. A quick […]

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    Mobile Casual Gaming Report

    BrandNewGame

    Casual Games Sector Report: Mobile Gaming View more documents from SuperData

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    Friday Fun – New IKEA Uppleva Is A SNAP To Assemble! – CONAN on TBS

    BrandNewGame

    A reported about the new IKEA TV that will be available in Europe end of this year… now see how you can assemble it!

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    Key Learnings about Serious Game projects

    After writing the Dutch version of ‘A Brand New Playground (Laat met je merk spelen) in 2009 I was fortunate enough to get involved in some pretty cool and prestigious serious game projects and I never left the scene ever-since. Projects I was involved in (together with IJsfontein – I was merely just a consultant) […]

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    Visiting Silicon Valley in May & LA in June!

    BrandNewGame

    To all my followers on this blog: I will be in Silicon Valley from May 26th until June 2nd if you want to meet up. After that I will be in L.A. (Los Angeles) for the E3 and meetings from June 3rd until June 5th. Send me a TWEET @BartHufen or email at barthufen at […]

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    IKEA UPPLEVA: a Sony Killer?

    BrandNewGame

    > Although I am not a great fan of IKEA – I think they just invented a BRILLIANT proposition for households world wide… well done! As long as the sound is good and I can hook up all my apple shizzle and PlayStation 3 … I’m sold!

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    The Essence of Playing a Game

    Failure is part of ‘Learning’… that’s why games RULE in comparison to traditional ways of learning…

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    Mobile Gaming in USA, UK and Germany

    BrandNewGame

    Thanks to Newzoo and Distimo research.  Below you can find the graphs that give you key insigths into the mobile gaming in the US, the UK, and Germany. Mobile Gaming | USA | 2012   Share of paying players has grown 35% to 37 million Americans iOS takes 54% of the revenues from mobile games, iOS games gross […]

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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