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    SmartGate – The Game E-Learning Award Nomination

    BrandNewGame

    > Cool! We have been nominated for an e-learning award for the games IJsfontein developed for Air Cargo Netherlands, Dutch Customs and Schiphol airport. The games where developed to get ‘smart-working and e-freight’ across within the Airfreight sector around Schiphol Airport. We already won an award in the United States in 2011, but now apparently we […]

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    Rooted – a short story about love & life

    BrandNewGame

    > Produced by students from the School of Arts Utrecht (The Netherlands).

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    JOURNEY – Official Trailer HD 720p

    BrandNewGame

    > Breathtaking and evokes my curiousity! Available in the PlayStation store now…

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    Friday Fun: If Games Had Super-Easy Mode

    BrandNewGame

    > Thanks to my silly (and super intelligent) co-worker @Ziggo: Robin 😉

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    Bart Hufen in the Top 20 Global Gamification Guru's!!!

    BrandNewGame

    >It’s fun to Google your name from time to time, especially when you have a rather unique name like ‘Hufen’… since there’s just one ‘Bart Hufen’ (up to now) – you tend to get a fair idea of how you mutualized your ‘online privacy’ in the past ten years. I googled my name yesterday and 181.000 hits […]

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    BRIC Games – Some Number Crunching for you

    BrandNewGame

    > Another article by Morten Geertsen  Cutting to the core: Numbers across emerging gaming countries Previously, markets such as social gaming in Brazil and gambling in Mexico have been covered to give some perspective on the global gaming market – and to inspire readers from the established gaming markets, Europe and America, with stories and […]

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    Pigs in Spaaaaace: NASA announcement about Angry Birds

    BrandNewGame

    > I think I need to rethink the facts I mentioned in my book ‘A Brand New Playground‘… In the book I said that about 50% of all people on earth play games. What I didn’t foresee is that people would be playing games in space… WTF???? – Check out the video…

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    Back to the Start

    BrandNewGame

    > Cool animation to make us more aware of how our pigs and other livestock are treated and what the food chain from land to plate looks like. Maybe it’s better to buy more ‘organic’ beef, wholesome pigs and free running chicken! It’s up to you! target=”_blank”

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    Not a sure bet yet: A story of the Mexican gambling industry

    BrandNewGame

    > Because I expect gaming and gambling will merge more and more in the future and we have a lot of readers in Latin-America, we decided to write a small outline about the Mexican Gambling industry. The article was written by our friend Morten Geertsen  Pointing towards the clouds of the night, these and other lights […]

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    Assassin's Creed 3 – Reveal Trailer [NL]

    BrandNewGame

    > One of my favorite game-franchises of the past five years… Conceptual gems in my opinion!

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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