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    The Bark Side: 2012 Volkswagen Game Day Commercial Teaser

    BrandNewGame

    > While the 2011 Superbowl campaign runs in The Netherlands these days (with the little Darth Vader trying to use ‘the force’ on several stuff and eventually things he can turn on and off the lights of his dads car – see the video below)… In the US Volkswagen just released this teaser video of […]

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    Chevy Game Time App | Chevy Super Bowl XLVI Ads | Win a New Chevy or Oth…

    BrandNewGame

    > Chevrolet understands how to claim a certain context! They have outsmarted competition by providing an app that Superbowl fans can use while watching the games with friends in their homes (or the stadium for all I care). People can play mini-games (quiz questions about teams and polls from the past), watch commercials and win […]

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    #FridayFun: Don't Play with Food….Mentos + Yakult

    BrandNewGame

    > People + Too Much Free-time and Curiosity = Incredible…

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    Coca Cola Content 2020 Part One

    BrandNewGame

    > What the world will look like ‘sharing happiness’ in 2020… To be honest I still find it strange that Fanta didn’t claim ‘Fanta-Size’ or ‘Fantastic’ yet… and during Christmas ‘Fanta-Clause’ … but maybe they will after reading this… I really hope that some day they call me, I really have some great digital ‘global-game’ […]

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    Newsflash! Kinect for Windows… a report by Mashable

    BrandNewGame

    > Read their full article here: http://mashable.com/2012/01/09/kinect-windows-february/

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    FBI exploits the potential of gaming

    BrandNewGame

    >By Morton Geertsen. Last week, GameSpot posted this article called How Video Games Are Improving the FBI. It’s a well-written pierce of information, providing readers with an entertaining and insightful example of how serious games can play a central role in passing on skills and “close to real life” experiences to the staff of the […]

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    Think Different

    BrandNewGame

    > Ode to Apple and Steve Jobs… I plan on making something like this with just footage of computer – and video games. Would be cool no? 

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    Trends of the future in Digital Media

    BrandNewGame

    > This article is derived from research by the Dutch governement that was lead by:  Immovator: Freek van ‘t Ooster / Mir Wemuth TNO: Nathalie van Schie / Erik Huizer  To my tech-savvy audience, most things might be somewhat predictable, but maybe to others they are eye-openers…  The article has been written by ‘my’ 1st […]

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    Steve Jobs on Failure

    BrandNewGame

    > My dad used to say: you already have ‘no’ and you might get a ‘yes’ if you just ask… This is so true. The funny thing about our behavior in games is that in games we are actually open to fail where as in real-life we are afraid to make mistakes and fail, because […]

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    Friday Fun: All you need to know about Apple(s)…

    BrandNewGame

    >Created by: MBA Online

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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