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    The Future of Gaming according to ING Bank

    BrandNewGame

    > I can see my parents doing this in 10 years time… long live bingo, social media and games!

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    IBM Next 5 in 5: 2011 The Future

    BrandNewGame

    > 5 minutes of free inspiration to develop a sound vision!

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    Shooting game study: Aim for your exact target group!

    BrandNewGame

    > Another special report by Morten Geertsen from Latin America! While trying to survive in a hectic, futuristic war zone, would you pay attention to a small soccer ball sponsored by Nike? Or something bigger, let’s say a billboard by McDonalds saying “I’m lovin’ it!”? Dutch researchers recently studied these examples to get an idea […]

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    Heineken launches AKQA on Mobile

    BrandNewGame

    >How can you make the UEFA Champions League more compelling for the Heineken audience…? Nick Bailey (AKQA) @ CMC Mobiel 2011 from iMMovator on Vimeo.

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    Trash-Can Run by BrandNewGame.mov

    BrandNewGame

    > This video presentation explains the Trash-can run. A concept I developed to reduce litter in forests and parks. Check it out and let me know what you think! I am still looking for (Dutch) sponsors and interesting contacts in the fast moving and sports industry for the launch in april 2012!

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    2011: A year of Games in a Review

    BrandNewGame

    >This message was sent by Mike Gallagher, CEO and president of the Entertainment Software Association: ESA’s 2011 Year in Review Dear Friends, The word “historic” is overused, but as we look back on 2011, it is a perfect fit for our industry’s year. The U.S. Supreme Court’s vigorous affirmation of our First Amendment rights, a […]

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    Presenting some cool applied game cases

    BrandNewGame

    >Check out this presentation bij PSFK – some really nice and creative cases even some that help to make the world a little better like my trash can run for which I am still looking for sponsors! PSFK Future of Gaming Report [Preview] View more presentations from PSFK

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    Serious Games on BBCTV

    BrandNewGame

    > It’s a documentary from 2010 I think.

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    Magician hacks Kinect in Microsoft

    BrandNewGame

    > Some great tricks with Kinect technology! Thanks to my good friend Mike Schulmeister.

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    C&C Tiberium Alliances Beta test

    BrandNewGame

    > The epic game Command & Conquer will come to the freespace on the internet! Join the beta now! More information here

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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