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    Trends of the future in Digital Media

    BrandNewGame

    > This article is derived from research by the Dutch governement that was lead by:  Immovator: Freek van ‘t Ooster / Mir Wemuth TNO: Nathalie van Schie / Erik Huizer  To my tech-savvy audience, most things might be somewhat predictable, but maybe to others they are eye-openers…  The article has been written by ‘my’ 1st […]

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    Steve Jobs on Failure

    BrandNewGame

    > My dad used to say: you already have ‘no’ and you might get a ‘yes’ if you just ask… This is so true. The funny thing about our behavior in games is that in games we are actually open to fail where as in real-life we are afraid to make mistakes and fail, because […]

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    Friday Fun: All you need to know about Apple(s)…

    BrandNewGame

    >Created by: MBA Online

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    The Future of Gaming according to ING Bank

    BrandNewGame

    > I can see my parents doing this in 10 years time… long live bingo, social media and games!

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    IBM Next 5 in 5: 2011 The Future

    BrandNewGame

    > 5 minutes of free inspiration to develop a sound vision!

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    Shooting game study: Aim for your exact target group!

    BrandNewGame

    > Another special report by Morten Geertsen from Latin America! While trying to survive in a hectic, futuristic war zone, would you pay attention to a small soccer ball sponsored by Nike? Or something bigger, let’s say a billboard by McDonalds saying “I’m lovin’ it!”? Dutch researchers recently studied these examples to get an idea […]

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    Heineken launches AKQA on Mobile

    BrandNewGame

    >How can you make the UEFA Champions League more compelling for the Heineken audience…? Nick Bailey (AKQA) @ CMC Mobiel 2011 from iMMovator on Vimeo.

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    Trash-Can Run by BrandNewGame.mov

    BrandNewGame

    > This video presentation explains the Trash-can run. A concept I developed to reduce litter in forests and parks. Check it out and let me know what you think! I am still looking for (Dutch) sponsors and interesting contacts in the fast moving and sports industry for the launch in april 2012!

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    2011: A year of Games in a Review

    BrandNewGame

    >This message was sent by Mike Gallagher, CEO and president of the Entertainment Software Association: ESA’s 2011 Year in Review Dear Friends, The word “historic” is overused, but as we look back on 2011, it is a perfect fit for our industry’s year. The U.S. Supreme Court’s vigorous affirmation of our First Amendment rights, a […]

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    Presenting some cool applied game cases

    BrandNewGame

    >Check out this presentation bij PSFK – some really nice and creative cases even some that help to make the world a little better like my trash can run for which I am still looking for sponsors! PSFK Future of Gaming Report [Preview] View more presentations from PSFK

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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