> Zynga stocks are available since last Friday. The starting bid was $10 releasing 100.000.000 stocks (!) – so Zynga was aiming for a minimum of 1 billion dollars in public capital!  The company was founded in July 2007 (less than five years ago!) by Mark Pincus and is named for his late American Bulldog, […]

> I was reading this article about millenials based on research done by MTV Networks. A lot of their conclusions are stated in my book ‘A Brand New Playground (www.brandnewplayground.com) and I summarized the essence of their study below:  Half of Millennials said “People my age see real life as a video game” and almost 6 […]

>Just to be disruptive a Dutch subject title today. It says: ‘A Brand New Playground’ almost sold out! Of course I am referring to the Dutch version of my book. The first edition almost sold 1.500 copies so far in 15 months time. According to my publisher Kluwer this is good result for a book […]

> During one of my presentations recently in the United Kingdom some one asked me how many game developers there are in the world. In my book I made an estimate that there would be at least 60.000 different kinds of boxed games available in the world since the beginning of the games industry in […]

>Introducing Morten Geertsen – one of my new Bloggers to the Gaming & Branding Universe! This is his first article: a summary of a paper about the effect of serious gaming! Here’s the article: Learning Faster by Playing! I recently stumbled across this study on serious gaming: Transfer of Gaming – Transfer of training in serious gaming. […]

> This is an example of one of the first ‘virals’ ever! We used to share this stuff on floppy disks!

> NERD ALERT – NERD ALERT! For all the people that play or have played Fallout 2 and 3… this guy just build his own Pipboy 3000… incredible what people sometimes do for the love of a game! I must say I’m looking forward to Fallout 4, hopefully still singleplayer…

>Via: OnlineEducation.nettarget=”_blank”

> Tokyo gets its own Getaway. Jung von Matt’s MINI Getaway reality game is coming to Tokyo after a successful launch in Stockholm last year. The alternate reality game, in which smartphone users ‘hunt’ and then hold onto a MINI and win the real car if they are successful, is credited with doubling MINI sales in Sweden […]

> When I did my interviews with gamers in 2010 one of the far most heard answers on my question why they played games was: “Because it makes you do things you can’t do in real-life, like being Bat-Man or Flying…” This video shows you how we as people are pushing the envelope in real-life […]