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    Advergames and my tour in the UK next week!

    BrandNewGame

    >As you might know – I am going on a ‘UK-Tour’ next week organized by our Ministry of Funny Walks, I mean Economic Affairs and Foreign Affairs and we’re going to visit London, Birmingham and Manchester in four days time (and then some leisure time for me in London). During the tour we will meet […]

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    Kinect Effect… will it be like this….?

    BrandNewGame

    > To be honest, I still sincerely doubt whether we will play games in this way. I would always miss ‘feedback’ whether it be through the controller in my hand, vibration, a steering wheel (makes sense driving a car)… etc. This is the same reason why a lot of people prefer a BlackBerry over an […]

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    Call of Duty – My personal best KD Ratio…

    BrandNewGame

    > My personal best Kill-Death Ratio today in Call of Duty: 2,57… I play on PC – Join me! 😉

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    Trailer: GTA V Debut Trailer

    BrandNewGame

    > It looks more like a film than a game, incredible! – Let the long-winter-days come – I need time to play games! Grand Theft Auto V looks very promising. I hope that there is character development in the game like in Fallout and World of Warcraft. Up to now the games have been a […]

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    Uncharted 3 & Release of Drake Magazine…?

    BrandNewGame

    > It’s great that from time to time I can still be surprised… I recently received a press release about ‘Drake – The Magazine’.In The Netherlands we’ve had magazines called Linda (the most successful), Jan, Matthijs (one-off), Felderhof and many others. Now for the first time, a magazine has been released with the name of a fictitious […]

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    Will this be our future? Deus EX: Human Revolution Trailer

    BrandNewGame

    > It looks stunning!

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    A-Social Gaming?

    BrandNewGame

    >Although I HATE the term ‘social gaming’ – since gaming in itself mostly is a social activity (either with other players or social interaction with your character in the game), I thought I’d post this well designed Infographic about ‘social gaming’ from Mashable, thanks to Lauren Drell. It shows you something about the economics of […]

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    Missing Our Deals Will Haunt You – Little Girl TV Advert – Phones 4u

    BrandNewGame

    > This young girl surely looks a lot like ‘Alma’ from the hit-game series F.E.A.R. Don’t you think? This scene REALLY freaked me out the first time I played it through…

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    My presentation during Games for Brands in London today

    BrandNewGame

    > Check out my presentation at Games 4 Brands below  BrandNewGame @ games for brands final View more presentations from Bart Hufen [BrandNewGame] This is the first version of my presentation for today. To download a free copy of my book, please go to www.brandnewplayground.com and spread the word! Let me know what you think […]

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    Early-stage Startup Vetter seeks Gamification suggestions

    BrandNewGame

    > This is a guest post from Duncan Murtagh, co-founder of Vetter.  Vetter is a web-based Idea Management System. Among the many requests and recommendations we’ve received while building out Vetter over the last two months, adding gamification has come up the most. We see the implementation of some game mechanics as simultaneously the most fun sounding and […]

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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