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    Lady Mitra interacting with Wall of Balls.MOV

    BrandNewGame

    > Last week I visited London, Manchester and Birmingham with a delegation of the most promising Dutch Creative Companies. During this tour we visited all kinds of events like the entrepreneur conference in the Milky Building in Tech City (Shoreditch) on Monday, the BBC studios, a match making lunch, a meet and great with our […]

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    Heineken Star Player BuzzmaniaTV.mp4

    BrandNewGame

    > During my tour through the UK last week I saw a lot of interesting new cases of how games can be used to promote your brand and add some relevant content to your consumers context. This Heineken concept seems really interesting. I don’t think it’s out in The Netherlands yet (UK only), but it […]

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    Office games are Serious games!

    BrandNewGame

    > This article has been shamelessly copied from the newsletter by the Entertainment Software Association (check www.theesa.com to subscribe) VIDEO GAMES IN THE WORKPLACE: A BOON TO BUSINESS Companies know that keeping employees motivated and monitoring their performance are key to running a successful business, and many now view entertainment software as a helpful tool […]

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    Advergames and my tour in the UK next week!

    BrandNewGame

    >As you might know – I am going on a ‘UK-Tour’ next week organized by our Ministry of Funny Walks, I mean Economic Affairs and Foreign Affairs and we’re going to visit London, Birmingham and Manchester in four days time (and then some leisure time for me in London). During the tour we will meet […]

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    Kinect Effect… will it be like this….?

    BrandNewGame

    > To be honest, I still sincerely doubt whether we will play games in this way. I would always miss ‘feedback’ whether it be through the controller in my hand, vibration, a steering wheel (makes sense driving a car)… etc. This is the same reason why a lot of people prefer a BlackBerry over an […]

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    Call of Duty – My personal best KD Ratio…

    BrandNewGame

    > My personal best Kill-Death Ratio today in Call of Duty: 2,57… I play on PC – Join me! 😉

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    Trailer: GTA V Debut Trailer

    BrandNewGame

    > It looks more like a film than a game, incredible! – Let the long-winter-days come – I need time to play games! Grand Theft Auto V looks very promising. I hope that there is character development in the game like in Fallout and World of Warcraft. Up to now the games have been a […]

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    Uncharted 3 & Release of Drake Magazine…?

    BrandNewGame

    > It’s great that from time to time I can still be surprised… I recently received a press release about ‘Drake – The Magazine’.In The Netherlands we’ve had magazines called Linda (the most successful), Jan, Matthijs (one-off), Felderhof and many others. Now for the first time, a magazine has been released with the name of a fictitious […]

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    Will this be our future? Deus EX: Human Revolution Trailer

    BrandNewGame

    > It looks stunning!

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    A-Social Gaming?

    BrandNewGame

    >Although I HATE the term ‘social gaming’ – since gaming in itself mostly is a social activity (either with other players or social interaction with your character in the game), I thought I’d post this well designed Infographic about ‘social gaming’ from Mashable, thanks to Lauren Drell. It shows you something about the economics of […]

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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