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    Future States – a short film about a gamifying world…

    BrandNewGame

    > A great shortfilm by David Kaplan and Eric Zimmerman about games, gamification and how it could intrude into our daily life. One thing is not correct though. We will always know when we are playing and when we are nog playing. Stepping in and out of the circle of play is eminent and makes […]

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    Great Presentation about Gamification by Bunchball

    BrandNewGame

    >After reading their free whitepaper about gamification I found this presentation on Slideshare. I believe Bunchball is one of the agencies that ‘don’t believe the hype’ but have their own vision of how gamification can help brands to achieve their goals… level up and +10 points for Bunchball – they just unlocked the RESPECT badge […]

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    The Fun Theory award winner – The Speed Camera Lottery

    BrandNewGame

    > This is what we should do in The Netherlands as well instead of placing more ‘speed cameras’ – REWARD people for not-driving too fast. A positive motivation works much better than negative conditioning and restrictions… Check out more cool examples at www.thefuntheory.com

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    Top 200 Brands and their advertising spend in the USA

    BrandNewGame

    > I received a link to this infographic from Lessie Hampton from Marketing Degree and Ad Age. I think it’s the LONGEST inforgraphic I ever saw…! 😉 You might want to pursue these brands… haha. Money money money money, money!Designed by Marketing Degree, to see the research please click here target=”_blank”

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    Games as a disability aid…

    BrandNewGame

    >Thanks to a few Linkedin groups I’m part of I discovered this great gameconcept to help children with cognitive and motion disabilities. It improves motion accuracy, eye-hand coordination and the ability for visual reaction speed. It works on PC together with a webcam. Hopefully medical institutes and schools will see the potential of games to […]

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    i'm watch – color collection

    BrandNewGame

    > Will this be the future ‘standard’ of time-management…? A watch that connects to your mobile devices to manage your life-time… What only Michael Knight could do, we will be able to do as well shortly, if we want. What does this have to do with gaming and branding? I don’t know yet, but I […]

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    A Realtime overview of Hardware Platform Sales thanks to VGChartz.com

    BrandNewGame

    > The guys over at VGChartz are awesome, they have provided me with a realtime updated overview of hardware sales statistics. Check it out below and save the link to your website, blog or agenda.

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    New Controller for PlayStation 4…

    BrandNewGame

    > I have NO IDEA what this is, but I found it in one of my folders on my computer… Is it the next controlling device for the Bowling Championship game by Electronic Arts or Ubisoft? Is it a 360 degrees interactive webcam? Let me know what you think it is and send your answers […]

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    Playstation Vita – E3 2011: Official Trailer

    BrandNewGame

    > Personally – I don’t know what the amazing thing is about this PSP Vita… Yes it has more controls, touch screen etc. etc. but those are all technological innovations in the sense of ‘more, bigger, better’… true innovation comes from new consumer insights and adding truly new features like Nintendo did with the new […]

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    Wii U: New Nintendo Controller – Official 2011

    BrandNewGame

    > Nintendo reinvents home-gaming once more with this great innovation! – Incredible! Be sure to watch the whole video…

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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