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    Trash Can Run!

    BrandNewGame

    >Do you know Nike+ ? I’ve been using it for some time and really like the fact that you can measure the length of your walks, the timing, the fact that Lance Armstrong congratulates you after you ran your tenth (or so) trip or more than 50 miles. However. Every time I go running I […]

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    PressPausePlay Official Trailer

    BrandNewGame

    > I’m really looking forward to this movie… although I do not believe that ‘everybody’ will start creating stuff. If you look at the statistics you still see my 1-9-90 model: < 1 % creates < 9% influences > 90 % consumes But this does not mean we are on a tipping point here… I […]

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    The Real Life Social Network v2 by Google Researcher

    BrandNewGame

    >A really great story from a Google researcher about connectivity and privacy online. Just 224 slides, but worth it all the way. Check it out before you leave the office tonight, the you can leave the office after the traffic jams! 😉 The Real Life Social Network v2 View more documents from Paul Adams.

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    Mileena Kasting – Mortal Kombat 9 | casting trailer [HD] OFFICIAL Traile…

    BrandNewGame

    > A close look ‘behind the scene’ of Mortal Combat 9 – genuinely stunning game. I played it on PlayStation 3 and it really rules!

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    Stunning research about iPad usage

    BrandNewGame

    > Information (the numbers) taken from website Advertising Age: Research done by Ipsos shows that over 50% of parents let children play games on their iPad that are not really suitable for them. I’ve been hearing this around my social network as well, but is that really a bad thing? I remember I was playing […]

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    Triazzle Island Sneak Peak.m4v

    BrandNewGame

    > Jesse Schell (famous for his Ted Talk about Gamification) is developing a new puzzle game. Although not my genre, it looks really nice and a rich form of puzzle-play with immersive gameplay, nice animations and warm music! Brands can definitely tap into this genre using icons that go with their brand. Can you spot […]

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    Gaming is the next mass medium

    BrandNewGame

    > Watch live streaming video from adage at livestream.com

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    Laat met je merk spelen te koop in Kluwer Shop! [Dutch only sorry]

    BrandNewGame

    >Vandaag een mooi artikel over Gamification in het Parool. Daarom even een doorverwijzing naar de verkooppunten waar mijn boek verkrijgbaar is. Mijn boek ‘Laat met je merk spelen’ is te koop via Bol.com, Managementboek.nl en de Kluwer Webshop. Uiteraard ligt het ook bij Selexyz en de betere boekhandels. De gratis samenvatting kun je HIER downloaden […]

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    iCade! – Arcade control for iPad

    BrandNewGame

    >This is ‘Da Bomb’ for all you arcade-classics game lovers and Atari fans. As most of you know, I used to work for Atari over a decade ago and this surely brings back memories! Check out this Arcade-control hub for iPad! Together with all your favorite classic Atari games (The app is called ‘Atari Greatest […]

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    PlayStation 3 sells art and arthouse movies

    BrandNewGame

    >Content is King says John de Mol from Talpa. Talpa and Sanoma Media recently bought three Dutch Television stations (SBS, Net 5 and Veronica). Content is King has been proven by iTunes. Even though some songs only sell about a thousand times, if your media library consists of hundreds of thousands songs (apps, books, games, […]

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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