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    Portal 2 E3 2010 Teaser Trailer [HD]

    BrandNewGame

    > A very promising new game: Portal 2, check out the trailer. This is the official website: http://www.thinkwithportals.com/ There’s also a great review by Gamespot here, which really explains the game in a very funny way. Better than I can explain the game in text… you should really check it out!

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    Budweiser "Poolball"

    BrandNewGame

    > This is a great example of a ‘visually adapted’ game in the sense that they used existing mechanics (Pool billiard), but use different (bigger) variables, the balls! It is played in bars and facilitated by Budweiser. A great example of gamification to promote your brand and be remarkable! This could also be an excellent […]

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    Is the iPad the next gaming platform?

    BrandNewGame

    >A special thanks to Distimo for their monthly research in the Mobile business! Gfk predicts that end of this year there will be 750.000 iPad’s in The Netherlands. I think there will be MUCH more tablets towards the end of this year.  Here are some facts about the iPad and downloaded content… One year after launching the […]

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    Trash Can Run!

    BrandNewGame

    >Do you know Nike+ ? I’ve been using it for some time and really like the fact that you can measure the length of your walks, the timing, the fact that Lance Armstrong congratulates you after you ran your tenth (or so) trip or more than 50 miles. However. Every time I go running I […]

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    PressPausePlay Official Trailer

    BrandNewGame

    > I’m really looking forward to this movie… although I do not believe that ‘everybody’ will start creating stuff. If you look at the statistics you still see my 1-9-90 model: < 1 % creates < 9% influences > 90 % consumes But this does not mean we are on a tipping point here… I […]

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    The Real Life Social Network v2 by Google Researcher

    BrandNewGame

    >A really great story from a Google researcher about connectivity and privacy online. Just 224 slides, but worth it all the way. Check it out before you leave the office tonight, the you can leave the office after the traffic jams! 😉 The Real Life Social Network v2 View more documents from Paul Adams.

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    Mileena Kasting – Mortal Kombat 9 | casting trailer [HD] OFFICIAL Traile…

    BrandNewGame

    > A close look ‘behind the scene’ of Mortal Combat 9 – genuinely stunning game. I played it on PlayStation 3 and it really rules!

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    Stunning research about iPad usage

    BrandNewGame

    > Information (the numbers) taken from website Advertising Age: Research done by Ipsos shows that over 50% of parents let children play games on their iPad that are not really suitable for them. I’ve been hearing this around my social network as well, but is that really a bad thing? I remember I was playing […]

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    Triazzle Island Sneak Peak.m4v

    BrandNewGame

    > Jesse Schell (famous for his Ted Talk about Gamification) is developing a new puzzle game. Although not my genre, it looks really nice and a rich form of puzzle-play with immersive gameplay, nice animations and warm music! Brands can definitely tap into this genre using icons that go with their brand. Can you spot […]

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    Gaming is the next mass medium

    BrandNewGame

    > Watch live streaming video from adage at livestream.com

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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