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    Gamification Academy & Game Studies

    If you are interested in learning all about gamification and applied game design -> Enroll for Game studies at the University of Amsterdam!

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    Project Morpheus: blue pill or red pill?

    BrandNewGame

      Sony has just published its latest press release regarding “Project Morpheus” and it has set ‘the Internet’ on fire. The virtual reality battle is starting to heat up, with supporters defending both Oculus Rift (PC) and Project Morpheus (Playstation 4). Who will be the winner will be interesting of course, but what has our […]

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    Agile Game Design

    BrandNewGame

    What is the link between agile and game design? More than you would think!

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    Gamification of education in USA

    BrandNewGame

    ESA supports innovation of education through gamification in the USA. Keep it up!

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    PlayStation 4 Line Up 2.0

    PLAYSTATION GAMESCOM CONFERENCE 2014 – IN SUMMARY          As part of PlayStation’s continued commitment to The Players, this year’s conference burst out of the blocks, before Jim Ryan took to the stage, with updates on big titles from SCE WWS all available over the next six months:  inFamous™: First Light – the upcoming […]

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    Games as a Training Tool? Does it Work?

    When I mention the topics of applied games, serious gaming and gamification, they are often greeted with scepticism. And for good reason; video games have had a very tumultuous history.  By Luis Ramos  Ever since their inception, critics have associated video games with a number of negative  consequences, like aggression, addiction and social isolation. In […]

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    Parents believe games are good for kids

    From our friends at the ESA. April 24, 2014 – Washington, DC – A majority of parents say playing video games benefits their children, according to new research released today by the Entertainment Software Association (ESA). The report, 2014 Essential Facts About the Computer and Video Game Industry, reveals that 56 percent of parents say video games […]

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    Gran Turismo 's sixth Race Challenge with Nissan

    Another brand that understands that using games to train talent can be very effective! Nissan launches their sixth GT Academy together with PlayStation.

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    The Gamified Self Part I:

    This blog is the first part of a series on the Gamified Self, a thought construct devised by me with help of my colleagues at BrandNewGame, which is inspired by games in general as well as the Quantified Self movement in particular.

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    Google’s Aprils fools’ joke – genius gamification project

    A great gamified April’s fool day joke that went viral by Google…

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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