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    OK Go – This Too Shall Pass – Rube Goldberg Machine version – Official

    BrandNewGame

    > This video is awesome! Shot in one take, check the Ted Talk by Adam Sadowsky – I tweeted it on Twitter.

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    SORRY! – Less posts than usual…

    BrandNewGame

    > Just wanted to apologize for a second for not posting so many new articles lately. We are happy to say that we’re awfully busy with some great projects for some of our clients. I am still busy posting interesting news, research and opinions on Twitter, so please feel free to follow my tweets @BartHufen […]

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    Games for Training purposes for a BIG Bank [Dutch only: Sorry]§

    BrandNewGame

    >In this presentation Dick Krikke answers three short answers about the games that IJsfontein developed for ABN AMRO bank. I was personally involved in the analyses for the first game (The Retail Game). It explains the why, how and success in three strong statements. Drie vragen aan Dick Krikke van ABN AMRO View more presentations […]

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    Leisure Suit Larry Land of the Lounge Lizards-Trailer (1987)

    BrandNewGame

    > The founding father of this incredible PC game will be at the Festival of Games in Utrecht upcoming May 2011… I will always remember: “Tie robe to balcony, take pills” as the ultimate command to see the ultimate event…. which was censored…. and if you did not use the condoms… you died of a […]

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    The 'BrandNewGame' Farm on Foursquare

    BrandNewGame

    > This is our Location on Foursquare… (hence as well in real life) be sure to drop by upcoming Friday. The founder will turn 37… pffff…. that’s just old! 😉

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    Fun is the Future: Mastering Gamification

    BrandNewGame

    > I didn’t watch it myself yet, but thought I’d post it quickly before the weekend. It should be good – a lot of Tweets on Twitter @Gabe Zichermann

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    Tony Robbins: Why we do what we do, and how we can do it better

    BrandNewGame

    > Totally off-topic, but a colleague of mine recommended me this video from Anthony Robbins on TED Talks. It’s about motivation and emotion.

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    TEDxSanDiego – Simon Sinek – Restoring the Human in Humanity

    BrandNewGame

    > TED Talks – Simon Sinek about human behavior and shared values and … trust. We trust our community people more than a resume, except on a professional playground… Interesting stuff for change management and culture projects in organizations, a project I am involved in currently, but – unfortunately – am not free to talk […]

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    Piano stairs – TheFunTheory.com – Rolighetsteorin.se

    BrandNewGame

    > A cool way to motivate people to take the stairs more often… and – once more – as you can see: PLAY WORKS! It can actually change human behavior in so many ways as I have tried to show you on this weblog the past two years. Wether it be advisors at a bank, […]

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    Logorama – We see approximately 3.000 brands every day!

    BrandNewGame

    > One of the reasons I believe games are such an effective tool for marketing (and communication) purposes is that it grabs us in a magical way that commercials and adds can’t (anymore). This video illustrates how many adds and commercials we see every day, but which brands actually stick? The ones that go straight […]

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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