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    Gran Turismo 5 Red Bull X1 Prototype Full Reveal w/Gameplay

    BrandNewGame

    >A perfect example how a brand can benefit from games. In this case, Red Bull decided to develop a virtual Formula 1 car to push boundaries of product innovation in design and speed (or design of speed). The virtual car is a co-production of Red Bull racing and Polyphony Digital, the makers of Gran Turismo […]

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    MUBI on PlayStation 3

    BrandNewGame

    > Independent Films can be watched through PlayStation 3 and share it with your community on Facebook! Cool initiative by Sony!

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    Bookreview Laat met je Merk spelen in Marketing Tribune (Dutch only – sorry)

    BrandNewGame

    > Erg trots op deze recensie in Marketing Tribune!

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    Universal Mc Cann Wave4 – Social Media study

    BrandNewGame

    >Wave 5 has just been released with more insight on digital consumer behavior. For people who missed last years presentation, check the one below. Wave 5 will soon be posted! Universal Mc Cann Wave4 View more presentations from Olivier.mermet.

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    Spotify – future of Radio or another Hype? 20 min video

    BrandNewGame

    >CMC Radio 2010 – Jon Mitchell (Spotify) from iMMovator on Vimeo.

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    Microsoft Kinect Xbox 360 Experience in Florida

    BrandNewGame

    > We were invited to test the Xbox Kinect in Florida USA – this is a short video of that experience.

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    3D experience at the Spiderman ride at Universal Studio's Orlando

    BrandNewGame

    > Great! And we rode The Hulk of course! Now chilling in Lutz 

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    A smart way to make an extra dollar at universal studio

    BrandNewGame

    > All guests can choose between a normal pass or express, reducing waiting time. Smart!

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    Short holiday

    BrandNewGame

    > I’m on a short psychic relief to relax in Florida tomorrow. Probably no posts for the upcoming 10 days, but we’ll be back rockin October 26th! Meanwhile I will try to save lives… 😉 

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    Heavy Rain – Official E3 Trailer [HD]

    BrandNewGame

    > Heavy Rain released today… very cinematic, quite exciting!

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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