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    Nielsen proves in-game advertising increases SALES with 24%!

    BrandNewGame

    > In-Game Advertising in EA Games Lifts Brand Sales First Time Research Connects What Consumers See in-Game with What They Buy In-Store REDWOOD CITY, Calif., Sep 14, 2010 β€” Electronic Arts Inc. today revealed results from a study conducted by The Nielsen Company which shows the degree to which brand advertisements within video games can […]

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    Youtube take-over: The Expendables & Tipp-Ex

    BrandNewGame

    > Nice way of promoting a movie in an ‘almost’ interactive video on Youtube. Check the experience through the link below…and don’t forget to share this article! πŸ˜‰ http://www.youtube.com/expendables This is another cool one, by Tipp-Ex: Watch it by following this link: Tipp-Ex on Youtube

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    KLIK Leader 2010 by Artibite – Kevin Megens

    BrandNewGame

    > KLIK! Amsterdam Animation Festival 2010 Short Trailer. from klikamsterdam on Vimeo. Check http://www.artibite.com/

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    KLIK Animation Festival leader (contains virtual nudity)

    BrandNewGame

    > Nice concept of real vs virtual world or reality versus dreams. Klik! festival leader from House of Secrets on Vimeo. Animations by http://www.arjanm.com/

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    Nike – I love dust animation

    BrandNewGame

    > A very cool animation for Nike. For more information about the project check: http://ilovedust.com/project/view/nikesister Nike chase from ilovedust on Vimeo.

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    Games still the most popular apps on smart phones

    BrandNewGame

    >Research done by Nielsen amongst 4.000 US Smartphone users shows that games are still the most popular downloads. Interesting to see that social networking websites (Facebook & Twitter I guess) are more popular than ‘communication apps’ like Voice over IP (Skype) and Instant Messaging (MSN). Also the weather and news is high in the list. […]

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    PlayStation Move conquers Amsterdam City-life

    BrandNewGame

    > A giant moving PlayStation Move controller shook up Amsterdam City this week. The device was actually moving through the streets of Amsterdam. People that took a picture and uploaded it to the website www.room299.com could win great PlayStation prizes.

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    Mario 25th birthday!

    BrandNewGame

    > Happy birthday dear plumber πŸ˜‰ may you keep inspiring future gamedevelopers!

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    Just add points? What UX can (and cannot) learn from games

    BrandNewGame

    >A good presentation why games are so much fun, effective and how they can inspire developers… Just add points? What UX can (and cannot) learn from games View more presentations from Sebastian Deterding.

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    Bottle Bank Arcade – TheFunTheory.com – Rolighetsteorin.se

    BrandNewGame

    > A Classic way to change people’s behavior! – GAME ON!

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually β€œdoing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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