Neurensics is a neuromarketing research and consulting firm based in Holland, that has direct access to high-end neuroimaging techniques. Using these techniques Neurensics can measure the brain activity of potential customers, and subsequently determine the objective motives of these customers. As a result, Neurensics can provide their clients with unique insights into what customers are actually experiencing in their brains when dealing with certain images, products, advertisements, logos and games.

The world is changing. Constantly of course, but faster and faster so it seems, especially in my world – the (applied) games and gamification world. Where we were ashamed to call ourselves ‘gamer’ five years ago, geek-chic is becoming more and more an accepted ‘style’. Maybe also because of the silicon valley billionaires like the […]

As stated before and proven over-and-over again: reward and punishment do not work when trying to motivate people to change their behavior. MIT did research and Daniel Pink states it in his book Drive, check out the video below for the essence of his findings in ten minutes. Research shows that if you wish to […]

Gamification and serious games are the next trend after social media. This scientific report proves again – the effectiveness of this fun and effective tool to teach!

Recently, I downloaded another ‘free to play’ game for iPad. I thought I would give it another try after being disappointed a lot of times, by poor gameplay or cheap ‘engagement’/payment -tricks. And also because I was looking for a decent tactical / strategy game. So what do you do when you’re looking for a […]

When Tetris meets Jenga… what do you get? Check out this awesome game ’99 Bricks: Wizard Academy’ made by Weirdbeard. Yep the same guys that developed those successful games for BelCompany and the two latest projects we did for Ziggo… Check out the trailer below and download it soon from the iOs store…

This is how we apply gamification and serious games for projects initiated by our clients!

PlayStation is ON this christmas! About 79 million Americans intend to purchase video games during the holiday season

A striking example of passion into play. An arcade hall of a young kid that shows us how you can become successful. The cycle to success in full affect.

The typical gamer is NOT a fat 16 year old eating chips and drinking cola all day long. The average gamer is in his thirties… which isn’t a big surprise, since us – the 30 year olds – grew up with games. And ever since the iPhone 3, playing games as a way to kill time has been embraced as ‘time well spent!’