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    Nostalgia Night – Video Art in Utrecht (The Netherlands)

    BrandNewGame

    >Nacht van de nostalgie videomapping from mathijs on Vimeo. VERY FREAKIN COOL ANIMATIONS!

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    Presenting at SRM tonight! I appear to be a GURU?!

    BrandNewGame

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    Stuart Brown says: Play is more than fun! It's the way we learn things in Life!

    BrandNewGame

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    Heroes never die!

    BrandNewGame

    > After writing my book ‘Laat met je merk spelen’ – soon to be published in English (end of 2010, called A Brand New Playground), I have started to become more philosophical and keep thinking why games are so special to me and to hundreds of millions of people around the globe…Today I had an […]

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    Gfk immovator 10 jaar crossmedia

    BrandNewGame

    >A Dutch presentation about the past 10 years of Digital Media usage in the world… Laurens immovator 10 jaar crossmedia final View more presentations from Frankwatching.

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    Virtual Goods: Why & How They Work

    BrandNewGame

    >A nice overview in what way virtual goods can add value to gameplay or add value to your business model! Cool brands can actually make a lot of money selling their products within virtual environments (in-game). The horse in this example (slide 15) brought the developers of World Of Warcraft more than 2,5 million dollars […]

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    Most popular games on 'Steam'

    BrandNewGame

    > Incredible to see that Football manager is in the top 10 list of most popular games. An amazing 2 million people play games through Steam every day!

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    Pivot – The Movie

    BrandNewGame

    >Pivot from Pivot on Vimeo. Check out this cool short film animation from my dear friend Kevin (amongst others) at Artibite. This is the link to the website: http://pivotthemovie.com/

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    Managing for results in Gaming Companies – Gaming CEO Briefing – Strategy Boutique Thaesis

    BrandNewGame

    >Check out this SlideShare Presentation about gaming, market data, social behavior, mobile 3G usage and more… Managing for results in Gaming Companies – Gaming CEO Briefing – Strategy Boutique Thaesis View more presentations from Ouke Arts.

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    Mihaly Csikszentmihalyi: Creativity, fulfillment and flow

    BrandNewGame

    > Game flow theory explained by the master himself…

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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