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    Gorillaz – Escape to Plastic Beach: The Game (iPhone + iPad app)

    BrandNewGame

    > Game for iPhone and iPad to promote the new Gorillaz album. Basically the cool characters always looked like game heroes, so no surprise there. The only thing I don’t get is why we can’t play with the music? Why not use your multitrack and facilitate consumers to create remixes bases on the beats, basslines, […]

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    LEGO Fan in a blogumentary

    BrandNewGame

    > AFOL A Blocumentary from AFOL on Vimeo.

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    Fall and Rise of the Fools Ark by Dadara & Jesse part 3

    BrandNewGame

    > Impressive animations – thanks to a close friend who spotted it!

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    Presenting during Marketing RSLT Summer School [Dutch only – sorry]

    BrandNewGame

    > I am presenting my vision on the new media landscape during the Marketing RSLT Summer school* and will reveal some new cases how you can use games as a marketing tool. Feel free to subscribe before upcoming August 15th here – all my relations will get their second workshop for FREE! Be sure to fill […]

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    Old Spice | The Man Your Man Could Smell Like

    BrandNewGame

    > Nothing to do with games, but this one is just GREAT! Well done Wieden & Kennedy: … I’m on a horse… historical!

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    An update on iPhone apps & games in two pictures

    BrandNewGame

    >

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    Ingame advertising: Base-x

    BrandNewGame

    > The Dutch Royal Airforce has developed a game called Base-X and uses in-game advertising in Battlefield 2142 to promote this. In my opinion it would have been much more effective to have a Modification developed in BF2 or America’s Army like we proposed together with Power Unlimited some time ago…

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    Designing simplicity / usability, hence why Apple rules…by Dr. BJ Fogg

    BrandNewGame

    >BJ Fogg on Simplicity from BJ Fogg on Vimeo.

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    Tiger Woods 09 – Walk on Water

    BrandNewGame

    > Check the video below first, then this one… This is EA’s answer to a Youtube video uploaded by a gamer in 2007 (with over 1 million views). This video has over 5 million views globally…

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    Tiger Woods PGA Tour 08 Jesus Shot

    BrandNewGame

    >Nice… always looking for glitches…

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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