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    Sony Press Conference, Part 1 – E3 2010

    BrandNewGame

    > The future of gaming according to Sony PlayStation…

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    adidas Originals – Star Wars™ Cantina 2010

    BrandNewGame

    >Snoop Dogg with a light saber, before enjoying the soccer WC match… in Star Wars? What does this have to do with Adidas? It’s fun though…

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    Nintendo 3DS Video Game, E3 2010: Live Demo Part I | Game Trailers & Videos | GameTrailers.com

    BrandNewGame

    >Nintendo 3DS Video Game, E3 2010: Live Demo Part I | Game Trailers & Videos | GameTrailers.comThe future of 3D gaming on a handheld according to Nintendo. 3D gaming WITHOUT using 3D glasses! It’s the Nintendo 3DS

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    Project Natal: Meet Milo

    BrandNewGame

    > Interesting presentation by Peter Molyneux on Microsoft Xbox’s Project Natal [14-12-2010 currently known as Kinect!].

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    Marcom 2010 Presentation 'Laat met je merk spelen' [Dutch]

    BrandNewGame

    >

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    Joseph Pine II – Multiverse

    BrandNewGame

    > I am meeting Joseph Pine tomorrow to discuss his new book about the Multiverse… Should be cool!

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    My presentation at Marcom10 – laat met je merk spelen! (A Brand New Playground)

    BrandNewGame

    >This is the presentation I held yesterday at Marcom 2010 where I revealed some of the essence of my book – check it out! Marcom10 laat met je merk spelen! (short) View more presentations from Bart Hufen [BrandNewGame].

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    Need for Speed – real? or game?

    BrandNewGame

    >Incredible how this looks! Video Games | | Need for Speed: Overdrive (GMV) XBox 360 | Playstation 3 | Nintendo Wii

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    Pac-Man key learnings and the vision of Mr. Iwatani

    BrandNewGame

    > A small introduction of Mr. Iwatani, he has been working for Bandai/Namco (we always say Namco/Bandai?) for 30 years as producer of more than 50 different games from Arcade games to Nintendo and PlayStation. He started teaching game-design at the University in 2007. The first question I dared to ask to the God that […]

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    Pac-man inventor mr. Iwatani and me

    BrandNewGame

    > Just had a great inspiring meeting with the inventor of Pac-Man!More when I get back to write my editorial

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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