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    Floppy Disk art by Nick Gentry

    BrandNewGame

    >How to be Remarkable! Floppy Disk art by Nick Gentry Check the newsarticle on Wired

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    Logic + Emotion: One Year Later

    BrandNewGame

    >Super interesting presentation about social media and digital interactive consumer behaviour! Logic + Emotion: One Year Later View more presentations from David Armano.

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    Brand New Game Digital Interactive Branding

    BrandNewGame

    >The latest insights on Digital Interactive Branding using the CoCha model as a tool to develop an interactive branding strategy within the renewed media landscape. Brand New Game Digital Interactive Branding View more presentations from Bart Hufen [BrandNewGame].

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    Social Media Masterclass

    BrandNewGame

    > The past three days I kind of hosted a three day masterclass about Social Media. Although I think most of the content on the internet is in some way social (diaologue = interactive), it gave great insights to the options we have these days for Digital Interactive Branding.Speakers were Ralph Beuker (Design Management), John […]

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    Burger King… or Burger Town?

    BrandNewGame

    > I was playing Call of Duty: Modern Warfare 2 the other day (like approximately 70 million people worldwide) and noticed that the Burger Town logo looked just like Burger King! πŸ˜‰ This happens a lot in games, but I still don’t understand why brands should not want their logo on this building? If you […]

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    Gamer demographics in just 1 picture

    BrandNewGame

    > Due to clowdy wetter, we decided to take the afternoon off the piste… so I have time to post some stuff! πŸ˜‰ This kind of sums it all up…

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    On a holiday…

    BrandNewGame

    > Sorry no posts this week. I am skiing. πŸ˜‰

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    PIT Strategy – Augmented Reality Board Game

    BrandNewGame

    > Is this the future of 3D television and playing board games?

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    Coca-Cola Happines machine

    BrandNewGame

    >

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    Call of Duty: Modern Warfare day one sales beats latest Harry Potter film!

    BrandNewGame

    >The first day of sales brought Activision (Publisher of Call of Duty: Modern Warfare 2) over 310.000.000 dollar. In comparison, the latest Harry Potter film delivered one third of that revenue on day one… (104 million dollar)It’s strange that companies and brands still seem scared to get involved with these types of games. When it’s […]

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually β€œdoing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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