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    Red vs Blue – Halo comedy…Last One Out, Hit the Lights

    BrandNewGame

    > Just for laughs…

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    Coldplay – The Hardest Part in a consumer generated 'Final Fantasy' videoclip…

    BrandNewGame

    > And what a beautiful song it is!

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    Mobile Advertising 2020 Vision from Ogilvy and Acision

    BrandNewGame

    >Basically they apparently share my vision that in the future all media merge. The central concept is used to create ‘content’ that reaches out to consumers through certain channels in a specific context… More to read HERE: http://brandnewgame.nl/cms/wp-content/uploads/2009/12/BrandNewGame-Digital-Interactive-Branding.pdf Mobile Advertising 2020 Vision from Ogilvy and Acision View more documents from Andrew Grill.

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    Johnnie Walker – The Man Who Walked Around The World

    BrandNewGame

    > The incredible true Brand Story about Johnnie Walker…

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    Forrester research on digital consumer behavior

    BrandNewGame

    >

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    Amazing landscape comparison Crysis Engine

    BrandNewGame

    > Can you determine the difference? Which of these sceneries is computer generated?

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    Game in a banner: a Bannergame!

    BrandNewGame

    >A very cool example of a game integrated in a banner. Not necessarily new, but very well executed. You can play realtime versus other players on 5 different websites. Bravo! http://www.electronicarts.nl/custom/thinkfastdrivefaster

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    New 'fireworks-campaign' to keep kids from blowing themselves up…

    BrandNewGame

    >Is it funny? I am not sure… Check www.shithappens.nl

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    Transmedia Storytelling – Henry Jenkins

    BrandNewGame

    >Check out this blog of MIT professor Henry Jenkins. He also believes that Content is the central starting point for Digital Interactive Branding. Creative Concepts should be the Centre and (Digital) Channels should be selected that are most suitable for Connecting and Communicating with your Consumer. I cannot help the amount of C-words… by the […]

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    Extreme Gaming with an Epson Projector

    BrandNewGame

    > Cool promotion for your Brand! Digital Interactive Branding to the MAX with a real life guerilla twist!

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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