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    Social Media redefined and structured!

    BrandNewGame

    >Finally a comprehensible layout of all digital interactive media. Nowadays it’s hard to know what to do on the web. If you are interested in Digital Interactive Branding check out this pdf posted by BrandNewGame

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    Robin Williams The Gamer latenight Call Of Duty

    BrandNewGame

    > If even he is a gamer? Who is NOT playing games these days?! Average profile of gamers, once more: 35 years old, both male and female (50-50)…

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    Google AdSense for Games: In-Game Advertising

    BrandNewGame

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    Social Media ROI: Socialnomics

    BrandNewGame

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    Digital Natives – Session 6 – The Future of the Web

    BrandNewGame

    >Interesting vision on where it all goes to according to these Belgian visionaries. I can agree to most of it and will describe in my book that the internet will solely be the connector of all devices in the future and most devices will be compatible and exchangeable… Digital Natives – Session 6 – The […]

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    The Muppets: Bohemian Rhapsody

    BrandNewGame

    > An ode to Freddy Mercury by the Muppets…

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    Alfa Romeo MiTo _ In-game Advertising

    BrandNewGame

    > The Alpha Romeo Mito’s new commercial is definately game-inspired, hereby some ingame advertisement billboards… not the best way in my opinion, but feasible…

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    Love – Bjorn Borg

    BrandNewGame

    >Love – Bjorn BorgGreat interactive video and potentially viral video from Bjorn Borg… it’s not my face though 😉

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    Let them sing it for you

    BrandNewGame

    >Let them sing it for you A VERY COOL and interactive webtool that SINGS YOUR MESSAGES! Check it out – it’s really great fun!

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    Massive (Microsoft) reveals ingame advertising results

    BrandNewGame

    >From Marketingmag.com: Microsoft’s in-game ad business, Massive, has engaged comScore to gain insight into the worth of clients’ in-game advertising spend. JJ Richards, Massive general manager, said the question is whether gamers take action after encountering ads during play. “We know from 80-plus independently verified post-campaign studies that in-game advertising increases brand engagement. But, what […]

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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