>Will It Blend? | Presented By BlendtecA great example of an online hype – Will it blend!? I never watched these video’s, but it’s great – useless – timeconsuming content… 😉 I am wondering which blender he uses! And also which blender-brand dares to sponsor him – haha.

>Home – In Game Advertising Webinar Join an online event and discussion about ingame advertising in a series of 7 events upcoming months. Check the link to subscribe to the events.

> Nuon Solar Challenge The Nuon solar Challenge, a nice extension of the real race, not too realistic to be honest… I didn’t know a road could be that linear! With more budget I am sure it could have become more remarkable and notable. Too bad.

> In-Game Advertising works – if all parties involved observe the rules. Brands such as VW, Jack Wolfskin and Coke Zero already benefit from high recognition rates. Poor placement, on the other hand, may cause complete disregard for an ad, as Puma had to experience in the artificial testing environment. Gamematrix’ experimental eye-tracking analysis reveals […]

>Microsoft has announced it has signed a deal with PUMA to ensure “prominent PUMA branding” in Forza Motorsport 3. What seems like a strange partnership actually makes sense – PUMA makes motorsport footwear and accessories as well as sponsoring racing teams from F1 and MotoGP, including Red Bull and Ducati Corse. The deal includes a […]

>Online game Hexxagon (ѕЭЫРЩЭ ШУаР іХЪбРУЮЭ) Nothing beats a nice game of Hexagon – a Classic. Great ways to advertise on this one! target=”_blank”

>Unlock Xbox presented by Doritos – Dream it, Build it, Live it Doritos challenges creatives in the US to produce their own game idea and have it developed by Xbox. How is that for Consumer Generated Content!

> Here’s a typical example of how ingame advertising can go wrong and even more importantly – how the online generation reacts to this misstep. Wipe Out HD features ingame advertisement of some US bank (seems non relevant to me within the world of a futuristic racegame). During the loading time of a level the […]

> BACK ON THE 27TH OF AUGUST!

> The Cool Hunter – Kids The coolest Kids playgrounds and children dentists in the world!