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    Is it “OMG Finally” for Augmented Reality?: Interview with Robert Rice  | UgoTrade

    BrandNewGame

    > Is it “OMG Finally” for Augmented Reality?: Interview with Robert Rice | UgoTrade Everything you ever wanted to know about Augmented Reality is stated here. In an interview with Robert Rice.

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    The Cool Hunter – Ads

    BrandNewGame

    > The Cool Hunter – Ads Just some cool inspirational images on The Cool hunter.

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    Global Conflicts Portal

    BrandNewGame

    >Global Conflicts Portal A serious game to inform people in the field of child soldiers. Heavy stuff!

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    Will It Blend? | Presented By Blendtec

    BrandNewGame

    >Will It Blend? | Presented By BlendtecA great example of an online hype – Will it blend!? I never watched these video’s, but it’s great – useless – timeconsuming content… 😉 I am wondering which blender he uses! And also which blender-brand dares to sponsor him – haha.

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    Home – In Game Advertising Webinar

    BrandNewGame

    >Home – In Game Advertising Webinar Join an online event and discussion about ingame advertising in a series of 7 events upcoming months. Check the link to subscribe to the events.

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    Nuon Solar Challenge

    BrandNewGame

    > Nuon Solar Challenge The Nuon solar Challenge, a nice extension of the real race, not too realistic to be honest… I didn’t know a road could be that linear! With more budget I am sure it could have become more remarkable and notable. Too bad.

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    In-game advertising study by 11 Prozent

    BrandNewGame

    > In-Game Advertising works – if all parties involved observe the rules. Brands such as VW, Jack Wolfskin and Coke Zero already benefit from high recognition rates. Poor placement, on the other hand, may cause complete disregard for an ad, as Puma had to experience in the artificial testing environment. Gamematrix’ experimental eye-tracking analysis reveals […]

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    PUMA and Forza 3 team up!

    BrandNewGame

    >Microsoft has announced it has signed a deal with PUMA to ensure “prominent PUMA branding” in Forza Motorsport 3. What seems like a strange partnership actually makes sense – PUMA makes motorsport footwear and accessories as well as sponsoring racing teams from F1 and MotoGP, including Red Bull and Ducati Corse. The deal includes a […]

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    Online game Hexxagon (ѕЭЫРЩЭ ШУаР іХЪбРУЮЭ)

    BrandNewGame

    >Online game Hexxagon (ѕЭЫРЩЭ ШУаР іХЪбРУЮЭ) Nothing beats a nice game of Hexagon – a Classic. Great ways to advertise on this one! target=”_blank”

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    Unlock Xbox presented by Doritos – Dream it, Build it, Live it

    BrandNewGame

    >Unlock Xbox presented by Doritos – Dream it, Build it, Live it Doritos challenges creatives in the US to produce their own game idea and have it developed by Xbox. How is that for Consumer Generated Content!

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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