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    Video Game Players Are Gamers for Life, says EMA

    BrandNewGame

    >Industry Gamers Sorry for stealing this message directly of the above website… Posted July 27, 2009 by James Brightman The video game industry in the U.S. and on a global scale has seen tremendous growth in the last several years. Not only have new players joined our ranks thanks in part to Nintendo and the […]

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    Projection on Buildings on Vimeo

    BrandNewGame

    >Projection on Buildings on Vimeo Projection on Buildings from NuFormer Digital Media on Vimeo. Another example of real life and virtual world blending together, but then the other way around…

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    Gillette Fusion Gamer – Gotta Have It

    BrandNewGame

    > Gilette – the game a man can get! An interesting fusion of real life and game characters. I am wondering when Gillette will appear in EA’s Tiger Woods Golf…

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    Review: Grolsch Game, airhockey met bierdopjes > Nieuws > iPhoneclub.nl

    BrandNewGame

    >Review: Grolsch Game, airhockey met bierdopjes > Nieuws > iPhoneclub.nl It doesn’t get easier than this in my opinion: a Visually Adapted (branded) game of Air Hockey, sponsored by Grolsch. Ideal for some easy gameplay while drinking some pints with your friends or on your own while waiting for your friends… I guess the game […]

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    Axe and Greystripe launch mobile advertising game on iPhone

    BrandNewGame

    >Axe and Greystripe launch mobile advertising game on iPhone Supercool video if you like skateboarding! Axe USA has launched a free mobile game for iPhone. Although U have not played it yet myself I doubt whether a skateboard game works on a touchphone. Better to launch it on PSP, DS or PC in my opinion. […]

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    Carousel: een Cinema 21:9-productie

    BrandNewGame

    >Carousel: een Cinema 21:9-productie Quite an impressive visual presentation of Philips Ultra broadscreen televisions. It’s an interactive 3D-feel film where you can stop to get in-depth information. Philips makes it possible to watch multiple online channels already. Will this soon integrate gaming & TV? Or will the first step be ‘interactive television’ as in being […]

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    19 Tips when considering gamevertising

    BrandNewGame

    >These are the 19 considerations you need to contemplate before moving into gamevertising according to Ilya Vedrashko. Check his blog here: target=”_blank” http://adverlab.blogspot.com/search/label/in-game 1. Ask yourself the “why” question. Why are you choosing games as a medium for your message? Is it to reach an otherwise elusive audience? Is it to demonstrate your product to […]

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    Perpetuum Jazzile – Africa (live, HQ)

    BrandNewGame

    > This video has NOTHING to do with Gaming and Branding, but my best friend just send me this link. If you like the song Africa by Toto check this out – it’s amazing!

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    Pattie Maes: Unveiling game-changing wearable tech – The Sixth Sense!

    BrandNewGame

    > I posted a message a while ago about augmented reality. Here are some more examples what you can do with it… The Sixth Sense!

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    Dutch Government supporting gaming industry 3 years

    BrandNewGame

    > 2g@tthere Dutch Games go GlobalMajor Participation of the Dutch Gaming Industry at the GDC – The Worlds MainMeeting Point for the Gaming Industry.Dutch Game Developers have become Masters in building International Illustrious Games. On account of Continuing Growth the Dutch Government has Anchored a three year commitment supporting International Expansion and Profiling the Dutch […]

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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