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    BBC – Social TV examples by Ex Machina

    This talk by Jeroen Elfferich shows you how effective and engaging the second screen can be used in television concepts together with Endemol and their concept ‘The Voice’.

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    Game or History lessons? Assassin's Creed III

    How can a violent game tell history in a way that engages people? By being interactive and letting players relive the past…

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    Friday Fun #124: Dorkly again!

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    'Pay per Bullet' in Call of Duty 5?

    Forget about full-priced games, think pay-per-bullet, pay-per-level and pay-per-gun (not paper gun 😉

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    Friday Fun #123 – Delivered by Dorkly Bits

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    PlayStation 3 – The Third

    The new PlayStation 3 has been announced. But to my surprise ‘cloud-gaming’ and PlayStation+ are not mentioned in the press release?

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    Mark Zuckerberg at Tech-Crunch's Disrupt 2012

    What is Mark Zuckerberg’s view on Facebook’s IPO, what does the future of social media hold in store? The first interview with Mark Zuckerberg after the IPO launch of Facebook in 2012. It’s a bit blurry from time to time and the sound isn’t that well, but it’s worth watching if you LIKE Facebook… ;-P

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    Compliance Training 2.0: through Gamification

    A nice example how gamification can be used to train employees company rules, regulations and security issues at work!

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    Why voice control doesn't work

    Just check out these two videos… I never spoke to my two best friends ever-since… Voice Control – Call Lorence Voice control – Call Marc

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    Nike's Digital Sport Experience = Gamified & Social

    Nike developed the Fuel band and combines it with digitalized shoes and your iPhone. It measures pace, jumps, endurance and much more! Check out the video!

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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