•  

    Effective Playful Communication

    What should you do when developing an applied game concept? Which steps are there according to modest me? Read this publication that was recently published globally by the IABC!

    Read more
  •  

    Gamification according to Amy Jo Kim at Casual Connect

    BrandNewGame

    Gamification according to Amy Jo Kim at Casual Connect

    Read more
  •  

    Friday Fun #125 Thanks to Daneboe

    BrandNewGame
    Read more
  •  

    BBC – Social TV examples by Ex Machina

    This talk by Jeroen Elfferich shows you how effective and engaging the second screen can be used in television concepts together with Endemol and their concept ‘The Voice’.

    Read more
  •  

    Game or History lessons? Assassin's Creed III

    How can a violent game tell history in a way that engages people? By being interactive and letting players relive the past…

    Read more
  •  

    Friday Fun #124: Dorkly again!

    BrandNewGame
    Read more
  •  

    'Pay per Bullet' in Call of Duty 5?

    Forget about full-priced games, think pay-per-bullet, pay-per-level and pay-per-gun (not paper gun 😉

    Read more
  •  

    Friday Fun #123 – Delivered by Dorkly Bits

    BrandNewGame
    Read more
  •  

    PlayStation 3 – The Third

    The new PlayStation 3 has been announced. But to my surprise ‘cloud-gaming’ and PlayStation+ are not mentioned in the press release?

    Read more
  •  

    Mark Zuckerberg at Tech-Crunch's Disrupt 2012

    What is Mark Zuckerberg’s view on Facebook’s IPO, what does the future of social media hold in store? The first interview with Mark Zuckerberg after the IPO launch of Facebook in 2012. It’s a bit blurry from time to time and the sound isn’t that well, but it’s worth watching if you LIKE Facebook… ;-P

    Read more

About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

Read more