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    Start working 24/7 and be happy!

    This is a very personal blog, I hope you appreciate it.  In 2016 I almost crashed on the highway while driving my Audi TT sports car. That particular morning I already felt weary and dizzy during a meeting, but did not give it much attention at the time. After the meeting, I went for a […]

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    Which actions generate exponential growth

    During a GameStorm session in 2017 the objective for the session was inspired by the book ‘Bold‘ – which I can highly recommend. The objective that we defined was: “How can organizations create exponential growth?” This is a description of what came out of the session: The challenges that the team defined for there organization […]

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    VR will never become mass-market

    VR will never become mass-market and these are the fact-based reasons why.

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    GameStorm solved problems

    Did you know our GameStorm method solves problems? And not only that – it generates actionable ideas that lead to great achievements, executed by the very same professionals that worked on them! How much more engagement do you need than moving people in directions they feel is the right way? We have been experiencing great […]

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    Your business model is being disrupted…

    Change a challenge? Not if you make it fun! Our GamePlan for lean change is easy to learn and fun to master. Increase your employees agility and improve the impact of your organization as a whole!

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    Bart Hufen about Gamification during TedX Hilversum

    This is my talk about the power of play and unlocking creativity to solve problems versus using the game-loop for routine to become better. Feedback is welcome through Twitter @BartHufen #gamification

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    Afraid to be disrupted? Organize for flexibility!

    Most large organizations are build on pyramid structures. It’s time to change, how? By applying loop-thinking to your business.

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    Our Agile ‘Game Plan’

    This summer, I will speak about my new business model at Scrum Day Europe in Amsterdam and Agile Greece Conference in Athens. The business model I invented is derived from computer games and game mechanics. Really? Yes really. But a lot of these mechanics can also be found in scientific models, loads of management books […]

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    Progress Loop presentation in Sarajevo

    This is the presentation I helt in Sarajevo during the Bosnia Agile Day 2015 about gamification and the progress loop I developed to transform companies to responsive businesses with continuous growth.

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    Gamification of Business

    How can gamification, game mechanics and gameloops help you to improve your organization? Start with a GameStorm and find out how you can start that transformation! In this presentation Bart Hufen explains the latest insights and gamified business models.

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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