Since February 2019 we are working together with a very talented intern called Mitch Wensveen. He decided to do another term with us. He created loads of cool gifs and we are working hard on a promotional trailer about organizational transformation using gamification (or rather, game mechanics). I hereby want to promote him to our […]

Use #gamification to level up the experience of your brand values or engage employees to play with the code of conduct and compliance issues. This game was previously launched in 18 countries in 12 languages.

This is a very personal blog, I hope you appreciate it.  In 2016 I almost crashed on the highway while driving my Audi TT sports car. That particular morning I already felt weary and dizzy during a meeting, but did not give it much attention at the time. After the meeting, I went for a […]

During a GameStorm session in 2017 the objective for the session was inspired by the book ‘Bold‘ – which I can highly recommend. The objective that we defined was: “How can organizations create exponential growth?” This is a description of what came out of the session: The challenges that the team defined for there organization […]

VR will never become mass-market and these are the fact-based reasons why.

Did you know our GameStorm method solves problems? And not only that – it generates actionable ideas that lead to great achievements, executed by the very same professionals that worked on them! How much more engagement do you need than moving people in directions they feel is the right way? We have been experiencing great […]

Change a challenge? Not if you make it fun! Our GamePlan for lean change is easy to learn and fun to master. Increase your employees agility and improve the impact of your organization as a whole!

This is my talk about the power of play and unlocking creativity to solve problems versus using the game-loop for routine to become better. Feedback is welcome through Twitter @BartHufen #gamification

Most large organizations are build on pyramid structures. It’s time to change, how? By applying loop-thinking to your business.

This summer, I will speak about my new business model at Scrum Day Europe in Amsterdam and Agile Greece Conference in Athens. The business model I invented is derived from computer games and game mechanics. Really? Yes really. But a lot of these mechanics can also be found in scientific models, loads of management books […]