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    Sims 3 Branches out with Diesel!

    Want to keep building your brand in the Digital Era? Tie in your brand with a cool game, like Diesel does in The Sims 3!

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    10 Steps to Gamify Your Business

    Check out the latest insights on Gamification through this snappy presentation! Gamify your business in 10 small steps!

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    Android Update June 2012

    This infographic brings you up-to-date in a glance about all you need to know about the use of Android and it’s apps.

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    Future of Fundraising

    What will the future of fund raising look like? Please help me to answer this question!

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    The future of Mobile

    This is the presentation I held in June 2012 in Amsterdam at the Marcom event (Playground for Professionals).

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    Console Gamers and their Second Screen

    From my friends at Newzoo an infographic that displays the use of tablets amongst console gamers on Xbox, PlayStation, Nintendo Wii.

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    Pepsi about: Future of Advertising

    BrandNewGame

    Most content is about The Netherlands – sorry about that… Manon Daggers (PepsiCo) @ CMC Future of Advertising View more PowerPoint from iMMovator

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    Seth Priebatsch: Building the game layer on top of the world

    BrandNewGame

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    Alcatraz Prison – An Epic Experience!

    A short photo-overview of my visit to Alcatraz prison where legendary Al Capone was held captive from 1934 through 1938. This prison features in ‘The Rock’ and ‘Escape from Alcatraz’ with Clint Eastwood. It was an epic experience to be able to be in jail and even in isolation…

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    European Soccer Championship about to start!

    #FridayFun: Want to see Jan Mulder shoot the head off a cameraman…? Football can be a strange game! Two more weeks for the European Championship! Check out the video (and a big thanks to my dear neighbour who filmed it three days ago nearby Amsterdam…

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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