This is the presentation I helt in Sarajevo during the Bosnia Agile Day 2015 about gamification and the progress loop I developed to transform companies to responsive businesses with continuous growth.

How can gamification, game mechanics and gameloops help you to improve your organization? Start with a GameStorm and find out how you can start that transformation! In this presentation Bart Hufen explains the latest insights and gamified business models.

E-Sports and Twitch: how big is it really? Well, if you know that e-sports athletes can make more money than football players… you might want to switch to playing digital games like DOTA2 or League of Legends.

For all you globetrotters that want to meet me in person, here’s a quick overview of upcoming events where I will talk about my biggest hobby: games in relationship with brand- / marketing- and (change) management. Join me on the following dates in the following locations for a sneak preview about me new book: Adfolive […]

The Entertainment Software Association (ESA) interviewed researcher, game designer and author Jane McGonigal. Her newest book, “SuperBetter,” which releases September 15, explores a decade’s worth of scientific research into the ways games—including video games, sports and puzzles—change how people respond to stress, challenges and pain and how to cultivate new powers of recovery and resilience in everyday life simply by adopting what McGonigal calls a more gameful mindset.

Could this be the future of videogames for headsets like the Oculus Rift and project Morpheus (Sony)…? Will real and virtuel mix up our minds so bad we will not know the difference in the future? Will we be 2D…? 😉 Have fun!

Just a few words of gratitude to all the key players that were part of our past successes and hopefully will keep supporting us in the next 60 years! Playing keeps us young – we will never grow old!

Okay, so it’s Friday… and for me Friday is about FUN… There’s a lecture about packaging design net week in Utrecht and one of my partners said that the guy that would present there is a real ‘Tetra pak man”… so I’d thought I’d search for a nice pic for that name: Tetra Pac-Man and […]

The average gamer is 35 years old. Is that a surprise to you? This is why we love to develop serious games for companies to train their staff!

In January 2015 I managed the ‘practical assignment’ for the master of applied games at the University of Amsterdam (department of Game Studies). The subject that was chosen by the university was to ‘develop an applied game for elderly to overcome the negative effects of social isolation’. Most students did really well. After the grading, […]