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    Missing Our Deals Will Haunt You – Little Girl TV Advert – Phones 4u

    BrandNewGame

    > This young girl surely looks a lot like ‘Alma’ from the hit-game series F.E.A.R. Don’t you think? This scene REALLY freaked me out the first time I played it through…

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    My presentation during Games for Brands in London today

    BrandNewGame

    > Check out my presentation at Games 4 Brands below  BrandNewGame @ games for brands final View more presentations from Bart Hufen [BrandNewGame] This is the first version of my presentation for today. To download a free copy of my book, please go to www.brandnewplayground.com and spread the word! Let me know what you think […]

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    Early-stage Startup Vetter seeks Gamification suggestions

    BrandNewGame

    > This is a guest post from Duncan Murtagh, co-founder of Vetter.  Vetter is a web-based Idea Management System. Among the many requests and recommendations we’ve received while building out Vetter over the last two months, adding gamification has come up the most. We see the implementation of some game mechanics as simultaneously the most fun sounding and […]

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    Potential Spoilers: Harrison Ford Playing Uncharted 3 Japan

    BrandNewGame

    > A good way to market your videogame, let the inspiration to you game play the game. Harrison Ford is playing Uncharted 3 in Japan… it looks amazing. Curious if this brings back memories for him from Raiders of the Lost Arc, The Temple of Doom or other epic films featuring him!

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    Recognize the Icons in this video?! Long Live Play!!

    BrandNewGame

    > The new campaign by Sony PlayStation… I like it a lot πŸ˜‰

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    A Brand New Playground to be released during 'Games for Brands' convention in London

    BrandNewGame

    >This weekend I will be finishing my book ‘A Brand New Playground’… finally – a year of hard work comes to an end… πŸ˜‰ The book will be released during the ‘Games for Brands’ convention in London on the 27th of October. Also I will be handing out the Dutch version of my book (‘Laat […]

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    Deloitte Business Simulation Game

    BrandNewGame

    > An interesting example of a real classic ‘business game’ to serve the three P’s: People, Planet & Profit for (in this case) TNT. Employees where challenged to think of creative solutions to help TNT expand without harming the planet. I will try to add some slides of the pdf presentation I saw soon. More […]

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    The Internet changed… an overview: 1993 vs 2011

    BrandNewGame

    >Thanks to my dear friend Lessie Hampton a great overview of the evolution of internet comparing the current (2011) with 1993… Created by: Online University target=”_blank”

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    Gamification in the Toilets of Singapore Airport

    BrandNewGame

    >After a short holiday (21 days) on Bali I finally have time to write a new posting! It’s been a very relaxing vacation, but as soon as I got back in Holland I moved offices (and home) to Amsterdam and I forgot to move my internet & Wifi connection… so that’s being taken care of […]

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    LANA DEL REY-VIDEO GAMES

    BrandNewGame

    > Lana del Rey understands why I need to play video games even though loving my fellow humans πŸ˜‰

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually β€œdoing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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