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    On Vacation Until 22-9-11

    BrandNewGame

    > Hi guys & girls, I will not be posting any stuff the following three weeks on my weblog. However – feel free to follow me on Twitter, where I will post the news I read on the internet about games, gamification, gamevertising and social gaming. I am enjoying a long trip to Bali, the […]

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    Speaking at Games for Brands in London 27th of October

    BrandNewGame

    >Hi Guys (and Ladies of course! ;-), Great news! – I will be speaking during the ‘Games for Brands’ seminar in London on the 27th of October. So that will be the date that my book ‘A Brand New Playground’ will be available in English FOR FREE (as a pdf)… More information about the event […]

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    Top Trends I spotted at GDC Europe & Gamescom 2011

    BrandNewGame

    > Last week I attended GDC Europe and Gamescom 2011 to spot the emerging trends for the upcoming year of game-development and how brands can utilize games as a marketing tool. These are my findings: The workshop with Epic’s Developing Director was packed!  1. A new business model: Free games & In game Micro transactions  […]

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    GDC Europe 2011 – a brief update

    BrandNewGame

    > The first day at GDC (Game Developer Conference) in Koln (Cologne) was impressive.  I saw 3D games comparable to Unreal Tournament on PC on an iPad 2 taking advantage of all things Unity (an engine for game developers) has to offer. If you want to check out some great games, developed through Unity, check […]

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    GDC Europe 2011

    BrandNewGame

    > The upcoming three days I will be smelling a lot of techy programmers I’m afraid at the Game Developer Conference in Koln Germany. Wish me luck!

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    Red Hot Chili Peppers – Californication [Official Music Video]

    BrandNewGame

    > Game inspired? Hell yeah!

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    Universal Theme Park in Orlando

    BrandNewGame

    > Forget privacy, we have your fingerprint connected to your credit card information… we need no more… 😉

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    Whip Will!

    BrandNewGame

    > I ran into picture I took on my vacation in 2010 in Tampa. Check out this streetname…’Whip poor Will’… it’s sad and funny at the same time! A tipical ‘Friday-Fun’ picture… one day early… [and totally off-topic I know] Bart

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    Students in USA are messaging 3 hours per day!

    BrandNewGame

    >I was surprised recently that big telephone companies like Vodafone and KPN (The Netherlands) didn’t foresee the fact that apps could gradually make certain functions of their business proposition redundant. To name one example: texting / messaging. Since Whatsapp (do we still remember Budweiser’s Wassup) telephone companies are loosing loads and loads of turnover…And it […]

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    Dragon Collection on Gree played by 8 million people!

    BrandNewGame

    > You have to watch this video twice I guess (if only to understand the great narrator… in Japanese), but I read a news item last week that Konami, one of the bigger publishers in the world with games like This is Football, ended this fiscal quarter with a good profit thanks to their social […]

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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