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    Presenting during Trendsfactory March 24th 2011 – De Parade 's-Hertogenbosch

    BrandNewGame

    >I am really honored to speak during Trendsfactory 2011 next to people like Stephen Fellinger (Spin Awards), Martijn Aslander (Lifehacking) and the crazy Cor Molenaar (Shopping 3.0) and many others. I recommend all Dutch internet marketeers to subscribe to this event NOW as we will present the future of internet, social media and using games […]

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    SmartGate-The Game JUST WENT LIVE!

    BrandNewGame

    > When I started writing the Dutch version of my book ‘A Brand New Playground’ (Laat met je merk spelen) and thought about how games could be used to achieve marketing objectives, the last thing I thought I would come across is the development of a game to support change management issues. Ironically this example was […]

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    A Mobile update: Phones versus Pads versus Computers – Globally

    BrandNewGame

    > Internet Trends Presentation – Read the full article and response at Mashable

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    Wishing not ALL of your dreams come true in 2011!

    BrandNewGame

    > Since life can be largely compared to games or the other way around I hope that you will not achieve all your goals. Purpose is the most important thing in life. It is what keeps you going and keeps you developing yourself into a better (or worse) person. It helps you to continuously aim […]

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    South park – Facebook Episode[HQ]

    BrandNewGame

    > You can even play Yahtzee on Facebook and build your own farm! 😉 Like 60 million people have been doing the past year… I still find that amazing!

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    BrandNewGame presentation: Digital Interactive Branding

    BrandNewGame

    >I have updated my earlier presentation about building brands in the digital era. It is based on five years of research and reading books about strategic branding and management of organizations that grew from good to great (Jim Collins). Other books I took inspiration from are The Tipping Point, 7 Habits of Highly Effective People, […]

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    Battle of Branchage

    BrandNewGame

    > This projection mapping is quite cool as well – as is the one below! 😉

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    3D Projection Mapping

    BrandNewGame

    > An incredible cool 3D Projection on a building. This is the future of visual entertainment if you ask me! STUNNING! Thanks for the tip @Kevin Megens from Artibite the leading motion graphic company in The Netherlands (Based in Utrecht) 

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    A Pot Noeldle Christmas – by Pot Noodle

    BrandNewGame

    > A nice and somewhat funny motion graphic animation, but I cannot see how this should give me a positive attitude towards Pot Noodles let alone that I would buy it!?

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    IGN's Top 100 Game Developers: Games or Art?

    BrandNewGame

    > According to the leaders of the games industry games in fact are art… And I must agree!

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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