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    Moleskin-mini short film

    BrandNewGame

    > What are your plans for 2011? Use your moleskin agenda to plan your future! A very cool stop-motion film by Rogier Wieland

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    How to Unlock Your World With Foursquare

    BrandNewGame

    > Especially for people that don’t know what FourSquare is and what potential it has for retail brands (since it is location based) – check it out! It’s an ideal tool to increase footfall / traffic flow to your resellers (for brands) or stores. You can give people random acts of kindness for checking in […]

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    3D Lightboxes

    BrandNewGame

    > impressive if you learn how this technique comes to live. The result looks cool, but once you hear ‘how it’s made’ … respect! Making Future Magic: iPad light painting from Dentsu London on Vimeo. More information about Berg and Dentse London is to be found here: http://www.dentsulondon.com/blog/2010/09/14/light-painting/

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    Angry Birds Peace Treaty

    BrandNewGame

    > the video is not THAT funny, but watched by over 2 million people and since it’s about a game that has been played by more than 40 million people* – I thought I’d share it… * 12 million played the full version and 30 million the light version.

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    Rymdreglage – 8-bit trip

    BrandNewGame

    > Real cool video with some good old 8-Bit music! Bravo!

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    Trends 2011: The young generation – a historical overview!

    BrandNewGame

    >My conclusion of this great video is that: 1. Young generations never change in behavior2. We all want to make a difference3. We still want to be individuals that belong to groups (which is a paradox 😉4. Nowadays we have unlimited options to claim 5 seconds of fame and leave a digital footprint5. We want […]

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    Games for Internal Branding: Microsoft Silver Line Society ARG

    BrandNewGame

    > Microsoft used an Alternate Reality Game to encourage players (employees) to increase cooperative working. The puzzles had to be solved by working together before the 7th of december…. The strength of the execution lies in the fact that both virtual- and real-world elements have to be combined to achieve all goals… check the films […]

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    Service in the Industry is not a Product Feature but a Business Model

    BrandNewGame

    >This presentation show you how services can be sold as product-add-ons. Just like in my book it describes opportunities to sell services as product+ or upgraded products. Like a game with 5 extra levels (this was done during the presell period of the game R.U.S.E. for instance)… Service in the Industry is not a Product […]

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    Festival of Games

    BrandNewGame

    > Games Anywhere:How platforms, business and media are changing the way people play In two years’ time more iOS games have been released than the total of all console games since 1980 – in fact, twice as many, with four times the number of Flash games on game portals, while games are entering the television and […]

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    3D Video Capture with Kinect

    BrandNewGame

    > Since the Kinect camera is on the market, consumers are creating all kinds of cool applications to use the 3D Camera. This genius programmed a computer generated image of the room he is in… and he can actually look around, zoom in and more… nice! I am looking forward to new innovations that will […]

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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